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Kimmel’s Late-Night Show to Return Tonight; Sorority Girls Are Cashing In on Viral Rush Videos; Tylenol Maker Braces for Wave of New Lawsuits
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Good morning. Today, Disney says Jimmy Kimmel’s indefinite preemption ends Tuesday; rush becomes a proving ground for college influencers; and Kenvue prepares to defend one of its biggest sellers.
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Comedians, actors and Hollywood labor unions decried Disney after it suspended ‘Jimmy Kimmel Live!’ for what they called complicity in censorship. Photo: Rich Polk/Variety via Getty Images
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Jimmy Kimmel’s show will return to ABC on Tuesday, days after Disney pulled it during controversy over his remarks about the shooting of Charlie Kirk, Joe Flint reports.
“It is a decision we made because we felt some of the comments were ill-timed and thus insensitive,” said Disney, which owns ABC. “We have spent the last days having thoughtful conversations with Jimmy, and after those conversations, we reached the decision to return the show on Tuesday.”
Disney suspended broadcasts Sept. 17 after Federal Communications Commission Chairman Brendan Carr criticized Kimmel’s remarks and suggested regulators could move against the broadcast licenses of ABC-owned stations.
Two major affiliate owners, Sinclair and Nextar, had also dropped the show. Sinclair said Monday that it plans to replace Kimmel’s show with news starting Tuesday night. Nextar, which is in the midst of a $6.2 billion acquisition that will need FCC approval, didn’t immediately respond to requests for comment.
Disney declined to comment on how Kimmel will address the controversy Tuesday or if there was an agreement on what he would say.
Related: The Kimmel imbroglio spotlights long-festering discontent at broadcast network affiliates. [Deadline]
Office Depot fired employees and apologized after the 21-year-old head of the Kalamazoo Young Republicans said his staff at his local store refused to print a Charlie Kirk poster, calling it propaganda. [WSJ]
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Content from our sponsor: Deloitte
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GoDaddy CMO: Invest in Storytelling, Be an Interpreter
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GoDaddy CMO Fara Howard emphasizes the importance of taking time to understand the business and embracing AI in creative experimentation. Read More
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Blythe Beardsley was invited to New York Fashion Week after starring in her sorority’s recruitment video. Photo: Christine Carmody
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Marketers are beginning to treat sororities during rush something like college athletes on game day, when a standout performance can unlock endorsement deals, Sarah Spellings writes. Those who go viral can gain a debt-free education, expenses-paid trips and a career path after graduation.
Blythe Beardsley and her fellow Kappa Kappa Gammas at University of Arizona aimed to reach sorority hopefuls when they posted a choreographed dance set to Gwen Stefani’s “The Sweet Escape” in August. The clip ended up reaching far beyond campus, with over 38 million views on TikTok.
Brands like the Gen Z-focused fashion labels Garage and Outcast were soon in Beardsley’s DMs offering to send her free products.
Within a few weeks, she had a public TikTok and Instagram, and she and her mom were on a flight to New York Fashion Week courtesy of the Australian fashion brand Showpo.
“If you want to go younger, and you want to find a younger demographic, sororities are where it’s at,” said Jessica Dang, head of brand for Showpo.
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Kenvue says that Tylenol is safe and that the science shows no clear link between it and autism. Photo: Brendan McDermid/Reuters
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Kenvue is preparing for an explosion of litigation over its popular pain reliever Tylenol after the Trump administration warned that the drug’s active ingredient is a potential cause of autism, Peter Loftus reports.
“Don’t take it,” said Trump several times at a press conference, occasionally adding a qualifier that pregnant women could take it if absolutely necessary.
Kenvue and some medical societies dispute that finding, and the Food and Drug Administration acknowledges that there are contrary studies showing no association and that there can be risks for untreated fever in pregnancy.
The new federal warning could nonetheless hurt sales, though the direct impact might be modest because pregnant women comprise a small portion of Tylenol users.
The bigger immediate complication for Kenvue, which spun out of Johnson & Johnson in 2023, is likely to be an increase in the lawsuits alleging Tylenol caused autism in children whose mothers used it during pregnancy.
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The WSJ CMO Council Summit
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This Nov. 18 and 19, CMOs will gather in New York for The WSJ CMO Summit to explore fan-fueled growth, AI in marketing and the evolving CMO–CEO partnership. Join the CMO Council and be part of the conversation shaping the future of marketing leadership. Request Invitation
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A building was wrapped in Amazon Prime advertising ahead of Comic-Con in San Diego in July. Photo: Reuters/Mike Blake/File Photo/File Photo
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A Federal Trade Commission lawsuit accusing Amazon of tricking millions of people into Prime reached jury selection on Monday. Amazon said it gets subscribers by making Prime worth it. [NYT]
Nike’s collaboration with Skims will go on sale this week, backed by a campaign starring Kim Kardashian and dozens of athletes, including Serena Williams, Sha’Carri Richardson, Jordan Chiles and Chloe Kim. [Variety]
Why Ben Steller’s new soda brand has both sugar and stevia. [Snaxshot]
General Mills CMO Doug Martin was named chief marketing officer at East Coast gas-and-convenience chain Wawa. [Ad Age]
Retail chains like Walmart and Lowe’s are using “digital twins” of their stores for troubleshooting, planning and marketing. [Modern Retail]
Daft Punk on Saturday will become the latest music act to promote itself with an elaborate presence in Fortnite. [Pitchfork]
Anthropic’s new ad campaign for Claude puts humans at the center. [Creative Bloq]
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