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CEO Message

The Gippsland visitor economy is made up of many small businesses and connected by many Local Tourism Associations, town groups and government agencies. The stronger these connections and collaborative activities are, the stronger our region’s ability to deliver high quality and seamless visitor experiences.  To improve your networks, learn about tourism trends, meet the CEO of Tourism Australia and hear first-hand local success stories I encourage you to register for the 2016 Gippsland Tourism Conference.  On behalf of the Destination Gippsland Board and team I look forward to seeing you at Lardner Park and Walhalla in September.

Kind regards,
Terry Robinson

Registrations open for the RACV Gippsland Tourism Conference

We are inviting all tourism and hospitality businesses to join tourism industry colleagues on September 13 – 14, 2016 for the 8th annual RACV Gippsland Tourism Conference.  

This year the conference is hosted in Baw Baw Shire at Lardner Park, Warragul and Walhalla.  The annual event will bring the Gippsland tourism industry together to gain insights from industry experts and take advantage of exciting networking events under the banner of ‘Collaboration – shaping the future of Gippsland Tourism’.

Tourism in Gippsland is everyone’s business and businesses are encouraged to register for an early bird ticket before July 15 at gippslandtourismconference.com.au.

Read our Five reasons to attend the RACV Gippsland Tourism Conference 2016 here.

For more information contact Janine Hayes: conference@destinationgippsland.com.au

Mt Baw Baw 2030 Project – join the conversation

All Victorian alpine resorts are facing an increasingly uncertain future. The manner in which each resort responds to the impacts of climate change will determine what sort of alpine experience all Victorians will have now and into the future. 

The Victorian Government has asked the Mount Baw Baw Management Board to undertake a comprehensive review of the resort.   Involvement in this process by everyone who visits, works or has an interest in these resorts is encouraged.

To read more about the project download the Mt Baw Baw 2030_Paper Summary

To find out more about Mt Baw Baw 2030 and how you can get involved, visit haveyoursay.delwp.vic.gov.au/mt-baw-baw-2030

Wander Victoria Winter update
The next stage of the Tourism Victoria initiated campaign, Wander Victoria has commenced.  If you’d like to be a part of the campaign it’s not too late, simply ensure you have a Listing on the ATDW, share your winter deals and stories with us and get active on social media.

Here are four steps you can take to help your business leverage off this campaign:

  1. Ensure you have a listing on ATDW - this sits on Inspiredbygippsland.com.au and Visitvictoria.com.au (Read how to create an ATDW listing)
  2. Share a Deal or Package which will be placed on your listing and on the campaign website
  3. Share your inspiring Gippsland photos on all social media channels by using the campaign hashtag #WanderVictoria and #InspiredByGippsland
  4. Share your PR stories with us for the opportunity to be featured in the media throughout the campaign. 

Please email your deals and PR stories for the winter period to Phoebe Honey phoebe@destinationgippsland.com.au

For more detail on how to take these four steps read a detailed ‘how to’ here on our blog.

Opportunity for businesses in the Australian Traveller Victorian Special

Australian Traveller has partnered with a number of regional Victorian tourism bodies including Destination Gippsland to
publish a “Victorian Special” in the next issue of the Australian Traveller magazine.  Gippsland will be featured as part of a food and wine special.

Australian Traveller has developed an exclusive advertising package for Victorian operators to capitalise on the edition.

For more information on how to get involved read the full story here. 

Applications are now open – 2016-2017 Ken Hore Tourism Mentoring Program

Applications are now open to young achievers and new entrants in the Gippsland tourism Industry to participate in the 2016-2017 Ken Hore Tourism Mentoring Program.

The purpose of the Ken Hore Tourism Mentoring Program is to honour the contribution made by Ken Hore to the Gippsland and Phillip Island tourism industry. It does so by providing an annual career development opportunity to young tourism professionals or new entrants in the Gippsland and Phillip Island Tourism Industry. Specifically it:

  • Promotes skills and excellence among young people and new entrants into the tourism industry extending ‘tourism networks’ and providing a ‘broader understanding of the industry’
  • Contributes to the continued development and growth of tourism in Gippsland and Phillip Island; and
  • Perpetuates the memory, skills and contribution of Ken Hore.

For more information read the full story here.

Inspired by Gippsland - Social Media 101

Destination Gippsland’s Social Media Program focuses on stimulating conversations about Gippsland through key platforms including Facebook, Twitter, Instagram and Pinterest. Our Facebook and Instagram pages focuses on showcasing beautiful and unique images from all over Gippsland by people wo tag #inspiredbygippsland or #visitgippsland in their photos.  We mainly post user-generated content, which encourages fans to continue sharing their own stories and experiences on an ongoing basis.

To find out more about our social media strategy and how your organisation or business can get involved read the full story here.

For more information contact phoebe@destinationgippsland.com.au

Gippsland Stakeholders Survey 2015 Results

Last year we asked Gippsland tourism stakeholders to fill out a short survey to give us a better idea of what is important to their business or organisation and what regional tourism services we can provide

The results have been compiled into an easy to read infographic which is available on our blog here.

We offered an ‘Inspired by Gippsland’ Marketing Package valued at $750 to one lucky individual who filled out the survey.  We are pleased to announce the winner is Leanda Helmke of Happy Days Accommodation.

Thank you to all who participated.

ATDW = Inspiredbygippsland.com.au and Visitvictoria.com.au

Just a reminder that if you are listed on visitvictoria.com.au you are listed on Inspiredbygippsland.com.au

The Australian Tourism Data Warehouse (ATDW) is now housing your listing for both these sites.  Therefore if you are on ATDW you are on both inspiredbygippsland.com.au and visitvictoria.com.au.

Need a little more information on ATDW? Here is a useful infographic, or you can read more on our blog here.

Looking for a grant?

The free government Grant Finder helps find grants and assistance programmes that are relevant to your business.  For more information visit the grant finder website here.  

Grow your business online with Tourism Tribe

The Creating Smart Connections program is offering the opportunity for Gippsland tourism businesses to join the online community Tourism Tribe at no cost.  Register as a fully subsidised Gippsland business here.

News across Gippsland

Image from our recent autumn photo shoot in Buchan.

Tourism in Gippsland = 12,400 Jobs

The Gippsland Visitor Economy generates an estimated $1.2b in Gross Regional Product (11% of the total Gippsland economy). It supports 12,400 jobs (12% of all Gippsland employment) in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone’s business.

Destination Gippsland Team

Find out more about our Board of Directors here

Contact our team here