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Virtual Payments Get Physical; the Temptation of Two-Hour Delivery; Nudging People to Be Nice Online
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Welcome back. A popular payments app is offering people something physical to put in their wallets—a credit card. A company that usually fulfills orders for other businesses is joining the chase for consumers’ rapid-delivery dollars. And online platforms are politely asking users to not be trolls.
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The front of the Venmo credit card is stamped with a unique bar code, designed for a user's friends to scan when it comes to splitting the check. PHOTO: VENMO
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Venmo, the payments app owned by PayPal, is introducing a more traditional payment experience: its own credit card.
The card stands out thanks to a big QR code on the front, aimed at bringing the digital experience of splitting checks and purchases via Venmo into the physical world.
But Venmo’s attempts to jazz up the in-app experience might be more critical to the product’s success, Katie Deighton writes for the Experience Report.
“Venmo’s not the first entrant targeting mobile-first consumers and won’t be the last, so the user experience here is critical,” said Ana Milicevic, co-founder and principal of digital consulting firm Sparrow Advisers, who wasn’t involved with the project. “But if they nail that they stand a good chance to be the default finance app for many mobile-first consumers.”
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“Greater than 80% of brand perception is driven from the store experience or from the online experience, rather than any marketing communication.”
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— Ken Murphy, the new CEO at supermarket giant Tesco
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FastAF delivers goods from more than 170 brands in two hours. PHOTO: DARKSTORE INC.
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Darkstore, a behind-the-scenes fulfillment company, has released its first consumer-facing app to join the growing field of quick-delivery services, Ann-Marie Alcántara reports.
Its new app, none-too-subtly called FastAF, promises to bring consumers products from sneakers to olive oil in under two hours. It is limited to Los Angeles to start. There’s no fee for now, but the service will ultimately charge $9.99 per delivery.
Some see a new opening for same-day delivery as consumers shift even more spending online during the pandemic. But it’s a tough business to break into, already populated with contenders such as Postmates, which Uber recently agreed to buy in a $2.65 billion deal, and Amazon’s Prime Now.
Nor is it clear whether people need many products that quickly, said Jennifer Wise, principal analyst at Forrester Research.
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LinkedIn introduced nudges to its platform this month. PHOTO: LINKEDIN
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More companies are trying “nudge” technology to keep user behavior civil on the internet, Katie Deighton reports.
LinkedIn is the latest to try the system of polite requests, prompting users to “Join us in keeping LinkedIn respectful and professional” the next time they begin drafting a comment, post or direct message. Prior offenders get a note every time.
Instagram, Facebook and a handful of publishers have installed similar technology to guard against bullying on their platforms.
But the strategy won’t work on everyone, said Mary Aiken, professor of forensic cyberpsychology at the University of East London. “No amount of ‘nudging’ is going to deter a functioning sadist or sociopath from engaging in activity which delivers pathological vicarious gratification,” she said.
Related: Twitter is testing a system called Birdwatch that lets users flag misinformation and explain why its’s wrong. [TechCrunch]
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Experience Management Forum
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The Wall Street Journal is planning a virtual Experience Management Forum on Nov. 9, and we want your input for our breakout sessions.
These sessions will allow attendees to go deeper in smaller groups with our guest experts. Click here to choose among subjects like replacing physical experiences during the pandemic, the growth of enterprise UX and the employee at home.
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ILLUSTRATION: BRIAN STAUFFER
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Investors and advocates are testing systems that could eventually allow voters to cast ballots by smartphone. [WSJ]
Spotify now lets users search for songs by entering lyrics. [9to5Mac]
Walmart is making over its stores with cues from airports and the design of its app. [CNN]
Los Angeles International Airport is introducing contactless payment for food and drinks. [Travel Pulse]
Slack will soon introduce Snapchat-like stories and push-to-talk audio. [The Verge]
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