It can feel like there are no untapped consumer segments left to serve—until someone comes along and spots another.

The latest potential customers to get noticed are grooms, Ellen Gamerman reports for the Journal.

To be sure (as we say in the journalism business): Some men have always gotten at least as involved as their brides, while groom-groom weddings are a male enterprise all around. But more services are now going out of their way to actually market to men getting married.

“We found that no grooms were really being catered to whatsoever,” said Fletcher Kasell, half of the fashion label Tanner Fletcher, which began offering more options for grooms three years ago. “The wedding industry is a sea of white dresses.”

Garden & Gun magazine recently delivered a digital wedding-themed issue to its male-leaning readership. Ads sold mostly to travel companies, while stories included a feature on a honeymoon destination with fly fishing and sporting clays. A second wedding issue will feature groom cakes, which often appear at rehearsal dinners in the South.

Groom concierge services are also emerging. “Every groom needs a groom’s assistant,” said former NFL safety Duke Ihenacho, who spent more than $2,000 to hire one for his Los Angeles rooftop wedding last year. “I don’t even understand why it’s not a common thing.”

A recent Vogue article reported on “My Husband, the Groomzilla.”

And have you met the groomfluencers?

Ethan Lounsbury, 27, is set to wed this July in Columbus, Ohio. He said he has raked in more than $15,000 in a couple of months with content for a jewelry insurer and a wedding-betting app, where guests can wager on variables like who will cry first and the length of the best man’s speech.

Swatch’s latest chaotic product launch shows that manufactured virality can have its upsides—and its complications, Benjamin Katz, Sam Schube and Margot Patrick report.

The company was forced to close stores on three continents over the weekend after fans and watch profiteers turned out en masse for the debut of the Royal Pop Collection, a tie-up with luxury brand Audemars Piguet.

Large crowds grew agitated when word spread that quantities were limited. Fights broke out in Milan as scalpers and others rushed the store. In Paris, authorities used tear gas. Outside Chicago, people jumped iron barricades, rushed a store and banged on the doors trying to get in.

Unlike other high-profile product launches like Apple’s, Swatch didn’t allow online presales with specified pick-up times.

Four years ago, a Swatch tie-up with sibling brand Omega led to similar scenes of store closures, fistfights and tussles with police. The MoonSwatch, originally pitched as a limited release, is still available at Swatch stores.

Oceanwide Expeditions said Monday that it has canceled two future sailings on the MV Hondius, the ship that carried passengers during the recent hantavirus outbreak, Jacob Passy writes for the Journal.

But other expedition-cruise operators, which like Oceanwide have struck gold selling intimate sailings to far-flung places, said they haven’t experienced any slowdown in bookings as a result of the situation.

Expedition cruises can cost tens of thousands of dollars per voyage, without the onboard entertainment and casinos of larger, more traditional voyages.

But they offer a distinctive proposition for travelers.

“You’re not surrounded by tourists,” said Daniel Liss, who sailed on an Antarctic cruise with Oceanwide. “It’s just you and the raw nature. That’s what people are looking for these days—these unique experiences that are harder and harder to get.”

The character of the sector may be changing, however, as luxury lines like Carnival-owned Seabourn and Royal Caribbean’s Silversea join the field.

About the Hondius: The ship will undergo a multiday cleaning and disinfecting process after landing at a port in the Netherlands on Monday.

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Sam Altman’s big courtroom win on Monday came at a reputational cost for the OpenAI CEO, dubbed “Scam Altman” by Elon Musk. [WSJ] 

A self-described prediction market watchdog said it’s running a six-figure ad campaign around Washington, D.C., ahead of a Senate committee hearing on the subject. Kalshi said it “smells like a casino-led effort.” [NBC News] 

Target has named a former Walmart executive as its new head of supply chain as it tries to reverse years of sluggish sales partly caused by unreliably stocked shelves. [WSJ]

The New York Times filed a second lawsuit against the Pentagon, alleging that a new policy requiring journalists to enter the Pentagon with an escort is retaliatory toward the Times and violates the First and Fifth Amendments. [WSJ] 

Amazon recently cut affiliate sales commissions to many publishers, sometimes by as much as half. [Adweek]

Paramount Skydance has hired a former Google and GM executive to be its head of consumer AI, charged with deploying the tech to boost viewership on Paramount+ and Pluto TV. [BI]

Cracker Barrel is giving away $250,000 in gas money and free food in a road trip-themed sweepstakes for its loyalty club members. [USA Today] 

DoorDash named Amazon executive Tim Castree as its new CMO, succeeding Kofi Amoo-Gottfried, who is leaving after seven years in the post. [MarketingDive] 

Bob’s Red Mill abandoned the crowded aesthetic on its packaging for a bolder look. [Fast Company]

For better or worse, Spotify isn’t keeping the disco-ball version of its app icon. [Variety]