United Artists and agency Isobar are promoting the stop-motion movie “Missing Link” with a voice skill on Alexa. It offers more than an hour of treasure hunts and the same celebrity voice talent as the movie. [Variety]
Mark Penn’s Stagwell Group, which agreed last month to take a stake in MDC Partners, bought MultiView, it first business-to-business agency. [MediaPost]
Investors are still finding reasons to fund ad tech despite concerns about the impact of privacy restrictions and other challenges. [Ad Exchanger]
Budweiser’s ad about Dwayne Wade as his final NBA game arrives skips the on-court highlights to feature people he’s helped, including his mother and the family of a Parkland school shooting victim. [Miami Herald]
Netflix is in talks to buy the Egyptian Theater in Hollywood, partly to hold screenings and events promoting its biggest releases, and probably to ensure its movies’ Oscars eligibility. [Vulture]
YouTube is following Netflix in developing choose-your-own-adventure-style original programming. [Bloomberg]
Harmon Brothers, the agency that created a pooping unicorn to promote the Squatty Potty, is out with a five-minute ad for an app to fight porn addiction. [Adweek]
Cannabis marketer Harvest Health and Recreation, which sells brands such as Cru and Evolab, is working with smaller agencies while the majors keep their distance. Also, its CMO doesn’t smoke weed. [Ad Age]
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