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Pfizer and Amazon Use Co-Working Space, Helping to Spark a Resurgence
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By Jennifer Williams | WSJ Leadership Institute
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Good morning. The co-working space comeback; changes at Starbucks; plus, the Treasury Department cancels all of its contracts with Booz Allen Hamilton.
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Hansa, a 32,000-square-foot co-working facility in Buffalo, N.Y. MAX MONTANTE/HANSA WORKSPACE
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Greetings, CFOs. Flexible workspace is having a resurgence. And some of the world’s largest companies are using co-working space, Peter Grant reports.
Pfizer, Amazon.com, JPMorgan Chase, Lyft and Anthropic are some of those companies jumping on the co-working bandwagon. Today, co-working space in the U.S. totals 158.3 million square feet in nearly 8,800 locations. That is still down considerably from the years before the pandemic. But according to data firm Yardi, that number is up from 115.6 million in about 5,800 locations three years ago.
More context (and hurdles along the way): The shared-workspace business was one of the hottest in commercial real estate a decade ago, tapping into booming demand for flexible workspace among small and midsize firms. Then co-working got leveled by the office market’s downturn when the pandemic upended demand for corporate space. Some of the industry’s largest players were forced to seek bankruptcy protection, including WeWork in 2023.
Present day: As companies adopt a mix of office and remote work, co-working is once again one of the fastest-growing segments of the office market. Economic uncertainty and the rise of artificial intelligence are compelling more companies to embrace flexibility for their workspace.
The financial upsides: Shared offices allow employers to avoid long-term leases, adjust space quickly and offer employees in satellite locations the same amenities they use to lure workers back to headquarters.
The pace of growth is expected to continue. Companies say short-term, flexible co-working helps them create satellite offices closer to where employees live. Those spaces allow workers to capture the benefits of in-office work—collaboration, mentoring and access to amenities—without the time and expense of long commutes to headquarters.
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Content from our sponsor: Deloitte
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Applying Forward-Looking Customer Sentiment to Planning and Forecasting
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New models for sensing customer brand perspectives, layered with other data and powered by AI, can provide CFOs and other leaders with insights about future consumer spending patterns. Read More
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📆 Earnings
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Boeing
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Seagate Technology Holdings
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Sysco
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Texas Instruments
📈 Economic Indicators
S&P Cotality releases the Case-Shiller National Home Price Index for November.
The Conference Board releases its Consumer Confidence Index for January.
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What Else Matters to CFOs
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The role of baristas in providing customer service was a focus of Starbucks CEO Brian Niccol’s first year at the coffee chain. LANNA APISUKH/WSJ
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Starbucks is meant to be different these days.
Brian Niccol, the company’s chief executive, spent his first full calendar year on the job plowing millions of dollars into improving the experience of Starbucks stores through barista training, outfitting stores with ceramic mugs and replacing faulty power outlets, according to Heather Haddon. He rewrote the guidebook for greeting and serving consumers, restricted cafe bathrooms to paying customers and returned condiment bars to the public. And he closed hundreds of U.S. locations.
Now, there’s more to come:
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Niccol wants to install more comfortable seating at hundreds of U.S. locations and make it simpler to pick up drinks.
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He aims to better keep food in stock, wants the chain to offer superior customer service, and thinks the messages written on cups can be meaningful, too.
How’s it going?: Investors want to know how his strategy will translate into growth. Starbucks has had a long stretch of stagnant sales, and the chain’s core profitability last year fell to some of the lowest levels since the pandemic.
Starbucks said that the work is starting to pay off, with record sales days during November holiday promotions, and new products helping to attract customers. The chain’s shares are up around 16% so far this month, outpacing a 4% increase for an S&P 500 subindex of restaurant stocks.
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$2 Billion
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The additional amount Nvidia is pouring into CoreWeave in a vote of confidence in the artificial-intelligence data-center company that uses Nvidia’s chips.
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Explore The Wall Street Journal Webinar: From Headlines to Action
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The Wall Street Journal helps your employees connect what’s happening in the world to your company goals. The Journal’s award-winning journalists interpret news and data to tell unbiased stories to help your employees stay informed and make confident decisions.
Join Walden Siew, bureau chief, CFO Journal, and Laura Kreutzer, bureau chief, WSJ Pro Private Equity, on Jan. 29 for a deep dive into the challenges that CFOs and other top executives are working to overcome, including the impact of tariffs and geopolitical conflicts on corporate finance and private equity.
Have a question you’d like to submit in advance? Send your question to wsjcorporate@dowjones.com and we’ll address your questions during the Q&A.
Register here.
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The WSJ CFO Council Summit
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This March 23–24, financial leaders will gather in Palo Alto for The WSJ CFO Council Summit to examine how CFOs are navigating market volatility, evolving trade and regulatory policy and the growing impact of AI on the future of the enterprise. Join the CFO Council and be part of the conversations shaping the future of finance and corporate leadership.
Request Invitation.
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Americold Realty Trust, the Atlanta-based real estate investment trust, named Chris Papa as its new chief financial officer, effective Feb. 23. Papa currently serves as chief financial officer at CenterPoint Properties, an industrial real estate firm. He has also held finance chief roles at Post Properties and Liberty Property Trust. Papa will succeed Jay Wells, who has departed the company, Americold said. Wells became CFO in January 2024. Chief Investment Officer Scott Henderson is serving as interim finance chief until Feb. 23.
—Katherine Hamilton contributed to today’s Ledger.
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The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy. Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew. You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.
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