Successful tourism businesses and regions regularly invest in upgrading their visitor products and experiences. Two recent announcements are great news for Gippsland’s visitor economy as they represent significant improvements to our tourism product. Pennicott Wilderness Journeys will be launching a new eco-boat tour at Wilsons Promontory National Park by the end of the year and Phillip Island Nature Parks will be spending $58m on redeveloping the Penguin Parade. Both projects will complement the news of the expansion of accommodation and guest facilities at RACV Resort Inverloch. These positive developments will strengthen the surrounding regional economy as well as increase the international appeal of the Gippsland component of the Sydney Melbourne Coastal Drive. The opportunity now is for all stakeholders to build on the confidence shown by both the government and private sector to keep investing in the Gippsland tourism industry.