Facebook icon Twitter icon Forward icon

CEO Message

In positive news for Gippsland the State Government has just announced $3.2m over four years for tourism marketing of Gippsland.  Destination Gippsland ($1.2m) and Visit Victoria ($2m) will be working together to undertake market research and deliver Inspired by Gippsland and Wander Victoria brand marketing activities.  There will also be an emphasis on our high quality and emerging agritourism sector.  

I look forward to sharing with you in coming months details about the opportunities to be involved in these marketing activities that will strengthen our visitor economy.

Inspired by Gippsland
Terry Robinson

'Limited Edition' experiences with Wander Victoria

In partnership with Visit Victoria, Destination Gippsland would like to identify amazing experiences our region offers that are available for a limited time only.  If you are aware of any events, natural or man-made then we would like to hear from you.

Visit Victoria will be focusing their marketing activities on key events or drawcards that are available for a limited time only – this could be the snow on Mt Baw Baw, or an upcoming food and wine festival in your region.  For spring, it might be the best place to view wildflowers.  Whatever the experience, please send the details through to the team at Destination Gippsland so we can share and broaden the reach of our spectacular “glimpse or you’ll miss it” moments.

For further information please contact Alison Conroy aconroy@destinationgippsland.com.au

Gippsland Tourism Leader & Industry Forum Update

Presentations from our recent Gippsland Tourism Leader & Industry Forum can be found HERE.

SAVE THE DATE: for our next forum on Tuesday 1 August 2017 at the Central Hotel in Lakes Entrance. This is a networking opportunity for local and Gippsland-wide tourism operators and industry leaders.

Tourism Australia will be presenting.  We will also have a variety of speakers and relevant industry case studies to share with you.  Final details will be released in the coming week.

Please note the last in the series will be hosted in Baw Baw Shire on 5 October 2017.  For more information contact Janine Hayes jhayes@destinationgippsland.com.au

Business Events Gippsland showcasing our region.

Destination Gippsland’s new Meeting Planners guide was launched at the May Business Events Victoria roadshow in Melbourne.  The roadshow attracted over 150 buyers interested in finding out about venues and experiences in regional Victoria for their meetings and conferences.

The new Meeting Planners guide can be found HERE

For more information on current and future marketing activity please contact Alison or Phoebe. 

Alison Conroy aconroy@destinationgippsland.com.au or Phoebe Honey phoebe@destinationgippsland.com.au

Postcards visits Gippsland

Postcards recently completed filming in the Baw Baw Shire, Latrobe City and Wellington Shires. Featured were the following Gippsland places you can follow the links to view. 

Cowwarr Art Space, Narkoojee Winery and Stellina.  

Neilson's Kitchen and Little Prince Eating House & Bar

Toms Cap Winery and Tarra Bulga National Park.         Walhalla.

Gippsland Tourism Business Feature - Waratah Hills Vineyard

Waratah Hills Vineyard is located on the road to the iconic Wilsons Promontory National Park.  Waratah Hills is one of the southernmost vineyards on the Australian mainland. The cool, maritime climate wine region is acknowledged as one of the best Pinot Noir producing areas in Australia.

Owners Judy and Neil Travers simple philosophy is to do everything possible to produce wine of the highest quality. Their artisan approach to detail involves hand picking by clones in small batches at just the right intensity of ripeness. 

Judy and Neil have been kind enough to share their top five business tips.

1. Have a clear understanding of your business' point of difference and market advantage
2. Try new things
3. Network
4. Harness digital data – ie social media followers, email addresses
5. Always keep your eye on the bottom line - set achievable targets

If you have a story to share with us about someone in the Gippsland tourism industry please contact jhayes@destinationgippsland.com.au

Time is running out to apply for the Ken Hore Tourism Mentoring Program 2017/2018

Applications will close on 30 June 2017 for the Ken Hore Tourism Mentoring Program for 2017/2018.

The purpose of the Ken Hore Tourism Mentoring Program is to honour the contribution made by Ken Hore to the Gippsland and Phillip Island tourism industry.

It does so by providing an annual career development opportunity to young tourism professionals or new entrants in the Gippsland and Phillip Island Tourism Industry. 

The program in its fourth year is well regarded by past and present participants.

The Guidelines can be found here.  If you require further information please contact Janine Hayes jhayes@destinationgippsland.com.au

Register before 30 June for 2017 RACV Victorian Tourism Awards

The Victoria Tourism Industry Council is pleased to announce that entry for the 2017 RACV Victorian Tourism Awards is now open.

A new online entry system has been developed by the Victorian Tourism Industry Council (VTIC). Details can be found here.

Time is of the essence so register your interest by nominating before Friday 30 June 2017. Entries are to be completed by Monday 4 September 2017 – so get started!

For further information on project support for the awards contact Janine Hayes jhayes@destinationgippsland.com.au

Business Awards across Gippsland

Business Awards are held across the region to recognise and reward businesses for their business excellence. Please see the links to current award information.

RACV Victorian Tourism Awards -  Entry closes 30 June 2017

Bass Coast Business Awards - Entry closes 3 July 2017

East Gippsland Business Awards - Entries now open

LCBTA People's Choice Awards -  Gala Evening 18 July 2017

Gippsland Business Awards -  Gala Evening 25 August 2017

Wellington Regional People's Choice Awards - Held annually in March 

Baw Baw Shire Business Awards  - Held annually in March

Check in with our Social Media

Inspiredbygippsland.com.au - This is our consumer website and call to action for all of our consumer-facing campaigns

• @Visitgippsland (Instagram)  -  Inspired by Gippsland’s @Visitgippsland account now has 14,500 followers. We feature eye-catching photos that have been shared with us by our fans who have used the hashtags #inspiredbygippsland and #visitgippsland

Inspired by Gippsland (Facebook)  - Inspired by Gippsland’s Facebook profile has 23,300 fans and features the best fan content

@VisitGippsland  (Twitter)  -  Inspired by Gippsland’s consumer facing Twitter account has 2,832 followers and tweets out news and the best fan content.

Next time you post to social media remember to use our handles and tags for your chance to be featured. 

Upcoming VTIC Events

VTIC has opened registrations for  the 2017 Victorian Tourism Conference (VTC17) which will be held at Flemington Racecourse on 24 -25 July. Registrations details can be found here.

VTIC is offering a limited number of discounted tickets to the conference for operators from regions.  To register your interest please contact jhayes@destinationgippsland.com.au

2017 Victorian Visitor Information Centre Summit will be held August 23 - 25 August 2017 at Silverwater Resort Phillip Island.  Registraion details can be found here.

Trends in Tourism

Gippsland Events

Gippsland has many events - follow the local guides from across the region to see what's on in your area.

Bass Coast
Baw Baw
East Gippsland
Latrobe City
South Gippsland

Build your business with assistance from your local Council

Visit Destination Gippsland for a list of Industry links to local and  regional tourism associations and local government.  INDUSTRY LINKS

Tourism in Gippsland = 12,400 Jobs

The Gippsland Visitor Economy generates an estimated $1.2b in Gross Regional Product (11% of the total Gippsland economy). It supports 12,400 jobs (12% of all Gippsland employment) in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone’s business.

Destination Gippsland Team

Find out more about our Board of Directors here

Contact our team here