FACEBOOK GIVING US A PEEK?
According to a story in The Wall Street Journal, under mounting pressure from marketers (and almost none from the feckless ad industry) Facebook has apparently agreed to have some of its key metrics audited by independent third parties. Over the years Facebook has resolutely refused to allow third party auditors to see some of their real numbers. Instead,
they have issued their own metrics which in recent months have been found to be, ahem, unreliable.
How much daylight we'll actually be allowed to see is still uncertain.
According to the
Journal, in announcing the news, a Facebook genius made this point...
"...she also laid out some of the downsides (of better metrics)... For example, buying ads based on how long they are viewed can lead to reaching older users who scroll slowly through their newsfeeds and can drive up ad costs, she told marketers."
Oh my god! Older users! The horror!
Hell no. You wouldn't want people to scroll through their newsfeed slowly and actually SEE the fucking ads. You just want idiots who scroll really fast. That's the
Facebook way in a nutshell -- we don't care if anyone actually sees the ads, just as long as we get paid for them.
And by the way, missy, I'm about 100 years old and I can scroll through your crappy newsfeed faster than you can come up with idiotic PR horseshit.