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Senators Question Redstone Over Efforts to Reach CBS Settlement With Trump; Home Depot Holds the Line on Prices; ‘Sesame Street’ Moves to Netflix

By Nat Ives

 

Good morning. Today, turmoil grows over Paramount’s tangle with President Trump; Home Depot plans to keep prices steady despite tariffs; and the new season of “Sesame Street” will be brought to you by the letters N, E, T, F, L, I and X.

CBS News CEO Wendy McMahon on a CBS News set

CBS News CEO Wendy McMahon, who resisted apologizing to President Trump in any settlement of his ‘60 Minutes’ lawsuit, is leaving. PHOTO: MICHELE CROWE/CBS VIA GETTY IMAGES

A trio of senators is seeking information about Paramount Global’s efforts to settle a lawsuit by President Trump against its CBS News, probing whether the company risks violating a federal bribery statute, Joe Flint reports.

Sens. Elizabeth Warren (D., Mass.), Ron Wyden (D., Ore.) and Bernie Sanders (I., Vt.) wrote Paramount Global Chair Shari Redstone that they are concerned the company “may be engaging in improper conduct involving the Trump Administration in exchange for approval of its merger with Skydance Media.”

The senators also sought information about any changes to “60 Minutes” content made at the request of Paramount, and whether executives have discussed making concessions to Trump in pursuit of merger approval.

Trump is suing CBS News for $20 billion over how the network’s “60 Minutes” edited an interview with Kamala Harris last October.

Related: CBS News CEO Wendy McMahon, who has resisted an apology to President Trump as part of any potential settlement of his “60 Minutes” suit, is leaving the company. “It’s become clear that the company and I do not agree on the path forward,” McMahon told staff. [WSJ] 

More network news: NBC is beginning a marketing campaign to promote Tom Llamas, who will succeed Lester Holt as the anchor of “NBC Nightly News” on June 2. [THR]

 
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Another Read From Retail

Customers in a Home Depot

Home Depot’s comparable sales in the U.S. increased 0.2% in its most recent fiscal quarter, which included April’s tariffs turmoil. PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS

Home Depot said it doesn’t plan to raise prices in response to President Trump’s tariffs, Denny Jacob writes.

The retailer has been pushing to shift production out of China. It is also working with suppliers to keep prices steady despite the levies, Chief Financial Officer Richard McPhail said in an interview.

“We anticipate that 12 months from now, no single country outside the United States will represent more than 10% of our purchases,” McPhail said.

Last week, Walmart announced that it would raise prices because of tariffs, prompting Trump to say the company should “eat the tariffs.”

Walmart and Home Depot kept their financial forecasts for fiscal 2025 unchanged, contrasting with a flurry of companies that have scaled back or suspended their forecasts in response to on-again, off-again tariffs.

Related: Many brands that are relocating manufacturing out of China still aren’t bringing it back to the U.S. [Modern Retail]

 

Quotable

“It’s an extraordinary amount of complacency.”

— JPMorgan CEO Jamie Dimon on stocks’ rebound since President Trump paused his “reciprocal” tariffs, even though he is still applying historically high levies on most countries. Dimon said the risk of an economic slowdown was underappreciated and called even the scaled-back tariffs “pretty extreme.”
 

Moving Time

Big Bird, Elmo and other muppet and human stars of "Sesame Street"

Netflix will pay for a new draw in its battle for the youngest viewers. PHOTO: HBO/AP

Netflix has reached an agreement to stream new episodes of “Sesame Street,” giving the beloved children’s show a home after the cost-conscious Warner Bros. Discovery declined to renew its deal with Sesame Workshop, Joseph De Avila writes.

Starting with the coming 56th season, new episodes will debut on Netflix and air on PBS the same day. Under the previous deal, PBS could only show new episodes months after they ran on HBO and streamed on Max.

Sesame Workshop has struggled financially in recent months. In March, Sesame Workshop’s CEO told staff it would “downsize significantly,” citing the end of the HBO deal and the loss of federal funds as factors.

While Max said it dropped “Sesame Street” to focus more on adults and families, other streamers are striving to draw kids away from YouTube. With “Sesame Street,” Netflix adds to a roster of children’s programming that already includes “Peppa Pig,” “Cocomelon,” and “Ms. Rachel.”

More: Netflix’s “Sesame Street” deal is a “PR coup for the ages.” [Fast Company]

Netflix also announced a new mobile game based on “Peppa Pig” and said it’s working on one about “Sesame Street.” [Deadline]

 

Keep Reading

Mercedes Bent speaks into a headworn microphone

Mercedes Bent, above, and Vanessa Larco are creating a venture firm targeting consumer software startups, saying AI is bringing a wave of change. PHOTO: BING GUAN/BLOOMBERG NEWS

A new venture firm is in the works to invest in early-stage consumer software companies, a corner of the startup world that has struggled to attract funding in recent years. [WSJ VC Pro] 

The Onion, which calls itself America’s Finest News Source, opened what it calls America’s Finest Creative Agency. [Marketing Brew] 

NFL owners will vote today on a proposal that would allow the league’s biggest stars to represent Team USA in flag football at the Los Angeles Olympics. [WSJ] 

SAG-AFTRA filed a labor complaint against one of the companies involved in making the AI-voiced Darth Vader now in “Fortnite,” saying it didn’t bargain with the union over displacing human performers. [Aftermath]

Meta has given some advertisers information on how much retail media networks paid for its inventory, essentially revealing the size of their markups, and will require retailers to disclose such data themselves starting in February. [Ad Age] 

Kering named Pierpaolo Piccioli the new creative director of Balenciaga as the French luxury group faces a slowdown in demand for high-end goods as well as its own turnaround challenges. [WSJ] 

Coffee chain Joe & the Juice hired former Google and Nike executive Martha Ivester to be its global chief marketing officer. [World Coffee Portal]

Chili’s trolled TGI Fridays into a social-media fight over mozzarella sticks. [Fast Company]

How tomato fragrances became a tsunami. [Glossy]

 
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We bring you the most important (and intriguing) marketing and experience news every day. Write me at nat.ives@wsj.com any time with feedback on the newsletter or comments on specific items. We want to hear from you.

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