TYPE A GROUP NEWSLETTER #59 MARCH 19, 2017
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IS GOOGLE FACING A REVOLT?
It was reported on Friday that several major advertisers were canceling all advertising on Google platforms in the UK (including Google-owned YouTube and DoubeClick) until Google cleans up its act.
This is the result of revelations about major brand advertising appearing in or around terrorist, pornographic, and hate websites and videos in the Google "ecosystem."
Among those pulling ads from Google, two of the largest are the government of the U.K. and Havas (clients include the BBC, Dominos, Kia and Hyundai.)
According to The Guardian, Havas spends over $200 million annually with Google on behalf of its clients.
According to one U.K. marketing consultant, "Google will be eager to avoid this cascading."
I am officially skeptical that this will do any such thing. I think it's highly unlikely that Martin Sorrell (WPP) and his pals at Omnicom, IPG and Publicis will give up the huge revenues they generate from Google ads for high-minded principles.
They'll make noise, but they won't risk 5¢ unless their clients force them to.
Meanwhile, here in the U.S. agencies and marketers don't seem to give a damn where their ads run just as long as they're cheap.
How Far Advertising Has Fallen
The advertising "Executive of the Year" doubletalks her way through a description of the "Agency of the Future." Not a single f**ing word about talent or creativity. Watch it here and be demoralized.
(For more on this see "The Devaluation of Creativity.")
And Speaking Of Doubletalk
Here's a quote from an agency ceo, found by the great George Tannenbaum, that explains why everyone else thinks ad people are imbeciles...
...“Transformation today requires a new type of partner able to combine enterprise-wide connected digital excellence with customer journeys and experiences that drive future business strategies, culture and operating models.” Oh.
Privacy Regulation Dead
This week the ad industry got into bed with the Trump administration to essentially kill a regulation that would have provided protection to consumers from internet service providers collecting personal information about them.
Read about it here.
