Good morning. Today, Disney quiets one storm but prepares for another; the Oasis ticket crush leads to change; and a personal-style company says further personalization is paying off.

Nearly 6.3 million people tuned in to watch Jimmy Kimmel’s emotional return to ABC on Tuesday, nearly a week after his show was suspended over remarks he made about the killing of Charlie Kirk, Joe Flint writes.

That showing, based on preliminary numbers from Nielsen, dwarfed the 1.8 million viewers that “Jimmy Kimmel Live!” averaged in the second quarter.

And it came even though two big ABC affiliate owners have so far declined to bring the show back, meaning it didn’t air in more than 20% of the U.S.

Kimmel’s monologue has also drawn more than 19 million views on his show’s YouTube channel.

Not out of the woods: Executives at ABC parent Disney are preparing for potential retaliation by the Trump administration, a person close to the company said.

Live Nation’s Ticketmaster offered to change how it advertises concert tickets after its handling of Oasis’s reunion tour sale triggered a probe from the U.K.’s competition watchdog,  Edith Hancock reports.

The Competition and Markets Authority said earlier that Ticketmaster may have broken U.K. law by labeling some seated tickets “platinum” and selling them for nearly 2.5 times the price of a standard ticket without properly explaining that they didn’t offer additional benefits, and by not telling customers there were two categories of standing tickets at different prices.

The CMA said Ticketmaster has now voluntarily offered to:

• give fans 24 hours notice if it plans to sell concert tickets at multiple price brackets
• ensure labeling isn’t misleading
• and provide more information about ticket prices in online queues so fans can gauge how much they might have to pay.

“Fans who spend their hard-earned money to see artists they love deserve to see clear, accurate information, up-front,” Sarah Cardell, the CMA’s chief executive, said on Thursday.

Stitch Fix expects revenue to rise in the new fiscal year after gaining market share among U.S. consumers in its latest quarter, Kelly Cloonan reports.

CEO Matt Baer said the company is seeing green shoots from its efforts to reimagine how clients request “fixes,” or personalized boxes of new clothing, including a feature that allows clients to request a fix assembled around an item they choose themselves.

“We’re picking up share from all of the retailers that are letting consumers down,” Baer said during a call with analysts, adding that a wide variety of retailers don’t deliver the personalization that consumers expect.

Stitch Fix hopes to continue its momentum with AI features such as an assistant that helps customers articulate to personal stylists the styles they want, according to Baer. It’s also introducing a feature designed to provide clients with a generative-AI image of their likeness in shoppable outfit recommendations, he said.

Elsewhere in AI: OpenAI is looking to hire a Growth Paid Marketing Platform Engineer to build internal tools for an ad business as part of a newly formed ChatGPT Growth team. [Adweek]

The Wall Street Journal Leadership Institute this week released the first episode of “Leaders,” a podcast hosted by Alan Murray.

Each episode will bring in guests striving to build their companies as technological, geopolitical and market upheaval swirls.

In the debut, Chanel Global CEO Leena Nair explains how she steers a cultural icon through shifting demand and global uncertainty—and what keeps her inspired along the way.

Listen Now

This Nov. 18 and 19, CMOs will gather in New York for The WSJ CMO Summit to explore fan-fueled growth, AI in marketing and the evolving CMO–CEO partnership. Join the CMO Council and be part of the conversation shaping the future of marketing leadership.

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The Securities and Exchange Commission accused two men who bought well-known brands including RadioShack, Modell’s Sporting Goods and Pier 1 Imports of running a Ponzi scheme. [WSJ] 

Capital One is laying off 387 workers, including the CMO, at Discover Financial, which it acquired earlier this year. [Payments Dive] 

Panera reunited “Gilmore Girls” actors Matt Czuchry and Jared Padalecki for a fall ad campaign. [Bustle]

P.F. Chang’s became the latest restaurant chain to introduce a “medium” portion option for a lower price. [Restaurant Business] 

Vertex Pharmaceuticals signed injured NBA All-Star Jayson Tatum to promote its new non-opioid painkiller Journavx. [Fierce Pharma] 

Marketers are getting involved with rising made-for-social-media series as familiar influencer genres like “get ready with me” videos see engagement fall. [Ad Age] 

The Department of Homeland Security appeared to pull a video featuring Theo Von saying “heard you got deported dude, bye,” after the podcaster complained and asked to be kept out of the agency’s “‘banger’ deportation videos.” [Forbes]

Tuckernuck, the inoffensive women’s fashion brand that just opened a boutique in Manhattan, might have found a lane through the culture wars. [The Cut] 

Correction: In an item yesterday about the pressure on music acts to produce special guests at concerts, I misspelled David Byrne’s last name. I regret the error.