TheSkimm bought the tech behind the texting platform Purple, which lets creators charge subscribers directly for content delivered by text. [Axios]
Google’s drone unit Wing plans to start delivering products in two rural Virginia communities after it got clearance from the FAA. [WSJ]
Lululemon plans to introduce new products from deodorants to sneakers, and will not discount its $100 yoga pants despite a deluge of cheaper alternatives. [WSJ]
Omnicom Group media agency OMD eliminated five executive positions including CMO. [Ad Age]
Snap and Twitter reported growth in daily active users. [WSJ]
Philip Morris International started a life insurance company that discounts smokers’ premiums 2.5% for switching to e-cigarettes, 25% for switching to the company’s heated tobacco product iQOS and 50% for quitting smoking for at least a year. [The Hill]
Pulling e-cigarette flavors like crème and mango hurt sales in a “very meaningful” way, Juul’s founders say. [Time]
Pete Buttigieg is on “every podcast” as earbuds shape up as a major marketing platform for Democratic presidential candidates. [Nieman Lab]
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