Good morning. Today, dating apps try to help hidden conservatives find each other; student athletes’ “endorsement” deals with booster clubs near their demise; and the Federal Trade Commission reverses one of Lina Khan’s final acts.

A raft of dating apps and events wants to help young, right-leaning urbanites find find other “city conservatives,” Ashley Wong writes.

“I’ve had friends who’ve been like, I’m not going to put that I’m a longtime Republican on my dating app,” said Micaela Bishop, marketing chief at an app for conservatives called Date Right Stuff. Self-selecting apps and mixers help daters sidestep the issue.

Though Date Right Stuff saw a rise in active daily users near the November election, it’s still hovering at around 400,000 downloads as of mid-May.

The company has plans for a summer ad campaign, including QR code stickers placed around New York City that read “Don’t date a Democrat.”

Related: Match Group’s new chief executive will take on the same role at Tinder, which has struggled to resonate with younger audiences and attract paying users. Faye Iosotaluno, who was named to lead Tinder in January, said she will step down in July. [WSJ]

College boosters’ “endorsement” deals to recruit star student athletes will be severely curtailed under a proposed court settlement, Rachel Bachman and Laine Higgins report.

Booster collectives have been luring top athletes to schools with rich paydays that are often out of proportion to players’ marketing duties.

But if and when the presiding judge approves the settlement to several antitrust lawsuits, the changes will include a rule that name, image or likeness deals for athletes must be approved by a new clearinghouse.

That clearinghouse won’t preclude athletes from signing endorsement deals, but it will bring considerably more oversight.

Deals by major marketers like Nike or State Farm are likely to pass muster, while paydays funded primarily by booster collectives are not.

The Federal Trade Commission voted to dismiss its lawsuit alleging that PepsiCo engaged in price discrimination, Katherine Hamilton reports.

FTC Chairman Andrew Ferguson called the suit a “nakedly political effort.”

The suit, filed three days before President Trump’s inauguration, claimed PepsiCo gave promotional pricing deals to a single big-box customer and nobody else. The Wall Street Journal reported Walmart was the beneficiary.

The suit was premised on a decades-old law forbidding suppliers from selling goods to retailers at different prices, an effort to keep a level playing field between small retailers and bigger sellers such as grocery chains.

The FTC under prior chair Lina Khan sought to revive enforcement of the law, which withered during the 1980s as critics argued it effectively disallowed discounting and resulted in higher prices.

More FTC action: The Federal Trade Commission is investigating the liberal advocacy group Media Matters over whether it colluded with advertisers to hurt X. [NYT]

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Brown clothing once meant poverty. In 2025, it means power. [WSJ] 

Hollywood studios are trying to lure moviegoers to theaters by emphasizing IMAX showings, including sometimes making the IMAX logo bigger than the movie title. [NYT] 

Tariffs talk is now bubbling up in products’ online reviews. [Modern Retail] 

Uber will bring in-car advertising to New York City. [Adweek]

Nescafé is shifting its ad dollars into influencer marketing, starting with a deal with TikTok star Zach King. [The Drum]

The Beastie Boys settled their lawsuit accusing Chili’s of using their song “Sabotage” in an ad without permission. [People] 

New Balance is applying an extreme scarcity strategy to some classic models, releasing a new batch every five years and letting them sell out within hours. [Fashion United]

Note: CMO Today won’t publish on Monday in observance of Memorial Day in the U.S. We’ll be back in your inbox on Tuesday.