In recent years, private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases - savvy associations can leverage similar strategies for their benefit. Sydney is the city that effortlessly marries cutting-edge research with unrivalled natural beauty. Here, associations and conferences find the perfect blend of intellectual stimulation, govermental support and business opportunities. LinkedIn has become a robust online space for individuals to grow their skills, connect to their industry and create a personal, professional brand. It is in this latter area that association members can find significant value. As the global focus on sustainability intensifies, Taiwan steps forward as a leading destination for sustainable business events. |