Tuesday, 12 May 2026

Embargoed until 10.00 CEST on Friday, 15 May 2026

 MEDIA ADVISORY 

Virtual press conference: Launch of the first WHO report on nicotine pouches

When: Thursday, 14 May at 14.00 CEST/12.00 GMT

What: Launch of the report, “Exposing marketing tactics and strategies driving the growth of nicotine pouches”

WHO releases its first global report on nicotine pouches, Exposing marketing tactics and strategies driving the growth of nicotine pouches, warning that these rapidly expanding products are being aggressively marketed to adolescents and young people while regulation in many countries remains limited or absent.

The report comes in the lead-up to World No Tobacco Day (31 May), which this year will focus on tobacco and nicotine addiction and the tactics used by industry to hook a new generation of users.

Journalists can expect analysis of emerging trends in the commercialization and promotion of nicotine pouches, the policy and regulatory gaps countries are facing, and WHO’s call for stronger action to protect public health and prevent nicotine addiction among younger generations.

An embargoed copy of the report can be requested by emailing guerraja@who.int. 

Speakers:

• Dr Vinayak Prasad, Unit Head, Tobacco Free Initiative, WHO

• Dr Ranti Fayokun, Scientist, Tobacco Free Initiative, WHO

Join by Zoom:

• Link: https://who.zoom.us/j/95659974362
• Password: vpcWHO+14

Join by Phone:

• International numbers available: https://who.zoom.us/u/abN2nGyJp
• Webinar ID: 956 5997 4362
• Password: 869613072

Notes to journalists

Embargoed interviews are available upon request. Early access to the report is offered to journalists only.  Please request by email to guerraja@who.int and mediainquiries@who.int.  Embargo lifts at 10.00 CEST on 15 May 2026

Please enter your name and media outlet (use name/outlet) in your Zoom profile and ensure your microphone is connected and active on your computer.  When you sign in, you will be automatically put in the meeting room.

Click "raise hand" if you wish to ask a question (the icon can be found under the tab: participants), this will enter you into the queue for questions.  Please note that only questions from the media are allowed during the press conference. 

Media contacts:

mediainquiries@who.int

You are receiving this NO-REPLY email because you are included on a WHO mail list.
If you have been forwarded this update you can click here to subscribe.
Journalists may send feedback to WHO Media Team