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Disney Pulls Kimmel After Kirk Remarks; Gwyneth Paltrow Starts a New Fashion Line; Cracker Barrel Shares Tumble as Chain Expects Guests to Reduce Visits

By Nat Ives

 

Good morning. Today, ‘Jimmy Kimmel Live’ goes dark after FCC pressure; Goop refocuses on customers more like its founder (or aspiring to be) and Cracker Barrel’s next revamp will take place out of public view.

Jimmy Kimmel smiling at his late-night show's desk

Some ABC affiliate owners said they were dropping ‘Jimmy Kimmel Live’ after the FCC chairman said his agency could take action against stations. Photo: Randy Holmes/Disney/Getty Images

Disney said it is pulling Jimmy Kimmel’s late-night show off ABC in the wake of his remarks about the killing of conservative activist Charlie Kirk, Joe Flint reports.

Kimmel said on Monday’s show that “the MAGA gang” was “desperately trying to characterize this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.”

Disney’s move also follows criticism of Kimmel by Federal Communications Commission Chairman Brendan Carr, who suggested on Wednesday that the agency could move against the broadcast licenses of ABC-owned stations. “We can do this the easy way or the hard way,” Carr said.

President Trump cheered Kimmel’s pre-emption and encouraged NBC to cancel its late-night shows next. “Their ratings are also horrible,” he wrote on Truth Social. “Do it NBC!!!”

Related: ABC affiliate owner Sinclair Broadcast Group said it will show a special “in remembrance of Charlie Kirk” during Jimmy Kimmel’s time slot on Friday night. [Fox News]

Nexstar, the large TV station owner whose decision to yank Kimmel influenced Disney’s subsequent move, needs FCC approval for a $6.2 billion acquisition of a rival broadcaster. [Deadline]

 
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Goop’s New Look

Gwyneth Paltrow poses for the camera

Gwyneth Paltrow hopes that the aspirational rebrand of her clothing line will raise Goop’s fashion profile and sales. Photo: Goop

Gwyneth Paltrow is starting a fashion line called Gwyn as part of an effort to refine the offerings of her lifestyle company Goop, Rory Satran writes.

After laying off 18% of its workforce last year and discontinuing its affordable beauty line at Target, Goop is trying to focus on the coastal types who started it all—women like Gwyneth herself, or wannabes.

Gwyn, which arrives this Friday, includes pieces like a pale-blue $450 cotton top, $725 cashmere sweater and $1,195 wool-and-cashmere coat.

Paltrow appeared in many of the lookbooks for G. Label, the brand that Gwyn replaces, but isn’t in the first lookbook for the line. If she wants to sell Goop one day, she can’t be its 24/7 spokesperson.

“She’s always such an important part of our brands, but we do want this to stand alone,” said Alexa Ritacco, Goop’s chief marketing officer.

 

Rolling the Barrel

Cars in the parking lot of a Cracker Barrel restaurant

Cracker Barrel’s earnings report didn’t reflect sales during the logo backlash or the weeks since, but still gave investors cause to worry. Photo: Erik S Lesser/EPA/Shutterstock

Cracker Barrel shares slumped after it said it expects guest traffic to fall further over the next year, Heather Haddon reports.

The restaurant chain said it would generate revenue of $3.35 billion to $3.45 billion in its current fiscal year, which was weaker than analysts polled by FactSet were expecting. It projected traffic will fall between 4% and 7%.

The outlook became the latest cloud facing Cracker Barrel since it got caught in a political firestorm over efforts to update its brand.

Last week it said it would halt its remodeling effort after customers complained about the new designs, and last month quickly abandoned a new logo that had also garnered criticism.

CEO Julie Felss Masino on Wednesday said the company would place a bigger emphasis on improving kitchen operations and other areas that enhance customer experience.

 

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Quotable

“We were kind of following them, and thought that they would be great for the campaign....And then a series of other things happened while we were going to launch—it seemed like it was going to have a new type of energy on it as well.”

— Gap brand President and CEO Mark Breitbard at the Fast Company Innovation Festival, on Gap’s jeans campaign starring the girl group Katseye, which arrived not long after American Eagle’s Sydney Sweeney campaign sparked significant attention
 

Keep Reading

Two people in front of the jumbo Meta sign at 1 Hacker Way

Many of Meta’s rivals have already forged AI licensing deals across the news industry. Photo: John G. Mabanglo/EPA/Shutterstock

Meta has held discussions in recent months with a number of media companies, including Axel Springer, Fox Corp. and News Corp, about licensing their articles for use in its artificial-intelligence tools. [WSJ]

French luxury-goods giant Kering named Francesca Bellettini to be Gucci’s latest chief executive, reshuffling its leadership for the second time in less than a year as the flagship brand struggles to revive sales. [WSJ] 

Ad agencies would celebrate if less frequent SEC reporting requirements also reduced their clients’ focus on short-term results—but they shouldn’t count on it. [Digiday]

Coffee Mate parted ways with Wieden+Kennedy, whose work for the brand included a Super Bowl spot featuring a dancing tongue. [Ad Age]

The startup Tin Can is going viral with its nostalgic landline phones. [Modern Retail] 

Bravo, the cable network that NBCUniversal is keeping, announced a spinoff of its reality hit “Summer House.” [Vulture] 

Amazon Prime greenlit a “The Summer I Turned Pretty” movie, extending its franchise based on the popular YA romance trilogy. [Deadline]

See 15 of the drug ads that garnered warning letters from the Food and Drug Administration, and why the agency objected. [MM+M]

 
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