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Microsoft's Carbon-Negative Goal; GM's EV Pause; Exxon Activists

By Perry Cleveland-Peck

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Welcome back: In an interview with WSJ Pro Sustainable Business this week, Microsoft Chief Sustainability Officer Melanie Nakagawa said that it's helpful to think of the company's sustainability efforts in a similar way to that of the early days of the tech giant itself.

“Fifty years ago we were a startup aiming to create a brand new market for the desktop computer, built on the radical idea that every household should have one,” Nakagawa said. “This market took decades to build, and there were plenty of challenges along the way. Now 50 years later, billions of computing devices from desktop computers to smartphones are part of modern life.”

“We're aiming to build markets for products that we need to meet our sustainability commitments, like carbon dioxide removal, low carbon building materials like steel and cement, sustainable fuels, and of course carbon-free energy. And these are markets that in many cases, 10, 15, even five years ago, didn't exist, and many of them are still nascent,” she said.

“Over the next five years and beyond, our focus will continue to be on scaling these markets and eventually reaching the tipping point where society-wide adoption takes hold,” Nakagawa said.

Microsoft released its sustainability report yesterday. Its carbon footprint is up 23.4% mainly due to its supply chain emissions. But the company remains committed to its goal of being carbon negative by the end of the decade. To do that it is not just investing in projects it needs to lower its emissions, but sustaining the voluntary carbon market almost by itself. 

Read on for more on this story and other sustainability news.  

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Tell me what you think: Send me your feedback and suggestions at perry.cleveland-peck@wsj.com or reply to any newsletter. If you were forwarded this newsletter, you can sign up here.

 
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Autonomous Generative AI Agents Are Coming: 4 Ways to Prepare

The vision for agentic AI is compelling and the technology is evolving rapidly, but it may take some time before adoption is widespread, according to Deloitte Global’s “TMT Predictions 2025” report.  Read More

More Sustainable Business articles from Deloitte
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Microsoft Under Pressure as Carbon-Negative Goal Looms Nearer

The build-out in AI data centers is behind a rise in Microsoft's Scope 3 emissions. Pictured: cross-laminated timber used in the construction of one of the company’s data centers. Photo: Microsoft

Microsoft wants to be carbon negative in 2030 and every year after that. It defines carbon negative as reducing its direct emissions—known as Scope 1 and 2 emissions—to near zero, and lowering its indirect emissions—those that come from its supply chain, known as Scope 3—“ by more than half from a 2020 baseline,” which it will offset with carbon-removal credits.

In 2020, the company reported 11.5 million metric tons of CO2 equivalent Scope 3 emissions, so it wants to cut that to less than 5.8 million mtCO2e in 2030. This represents a problem for Microsoft as its Scope 3 emissions have been rising sharply each year since 2020, thanks in large part to the build-out in data centers needed for the AI revolution, which require high-emissions materials such as concrete and steel, along with lots of power.

According to its latest sustainability report, Scope 3 emissions made up more than 97% of Microsoft’s total greenhouse gas footprint last year. Scope 3 emissions were up 26% compared with its base year of 2020, at 15 million mtCO2e. This is an improvement on the previous year, when Microsoft reported a 31% rise in Scope 3.

The company is committing to record numbers of offset agreements in its bid to get its emissions down. Since April 1 it has done deals for about half of all durable removal credits ever purchased. But it has a long way to go.

“Besides being the biggest CDR buyer, they are also one of the world’s largest buyers of renewable energy, innovate on purchasing green steel, and do a lot more.” 

— Robert Hoglund, co-founder of carbon removal database CDR.fyi, on Microsoft's efforts to reach a near-term net-zero target in all scopes.
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General Motors CEO Mary Barra Believes EVs Are Better

Wall Street Journal Editor in Chief Emma Tucker and General Motors Chief Executive Mary Barra at the WSJ Future of Everything conference in New York this week. Photo: Dia Dipasupil/Getty Images

General Motors went all in on electric vehicles. It was among the first automakers to introduce a plug-in hybrid, back in 2010. This week, however, the company announced that it is going to keep making gas engines at a New York plant that had been slated for conversion to EVs.

“We still believe in an all-EV future. I think EVs are fundamentally better,” Barra said in a conversation with Wall Street Journal Editor-in-Chief Emma Tucker at our Future of Everything conference on Wednesday. Tucker said it appears GM has reversed course on its commitment to an electric future. 

“What we committed to is the customer, and the customer was telling us they weren’t ready,” Barra said. “The regulatory environment, from a California perspective, was requiring that EV penetration be at 37% for new car sales. Last month, it was around 7%...But make no mistake, we have more EVs available...We have the portfolio. We are committed. But frankly, this was necessary for the customer.”

  • CEOs Weigh in on Tariffs, the Economy at WSJ’s Future of Everything
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The Big Number

¥868.7 Billion

Investment Nippon Steel plans to make (around $6 billion) to increase production of steel using electric arc furnaces in a bid to reduce carbon emissions, according to an announcement by the company on Friday.

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Oil Giants Face Mix of Climate Pressures at Annual Investor Meetings

Ponds near Lenorah, Texas, that are part of a pilot project led by Exxon designed to clean and recycle water produced in oil and gas fracking. Photo: Eli Hartman for WSJ

In a rare turn of events for Exxon Mobil, activist bids for action on climate issues weren’t on the agenda at its annual meeting on Wednesday, WSJ Pro Sustainable Business's Clara Hudson reports.

It’s the first time since 1958 that the oil giant has faced no official proposals from shareholders at its AGM—in marked contrast to 2021 when activist investor Engine No. 1 won three of the company’s board seats as part of a campaign to reduce the company’s emissions.

Last year, Exxon sued shareholder activists Arjuna Capital and Follow This for bringing a proposal asking the company to prioritize carbon emissions reduction. The lawsuit was dropped when Arjuna renounced its bid and promised not to bring a similar proposal again. Follow This, which is based in Amsterdam, was dismissed from the lawsuit early on in the court case.

“The energy transition, in whatever form it takes, represents an opportunity for our business, not a threat,” said Darren Woods, Exxon Mobil’s chief executive, at this year’s meeting. He said the company didn’t face any investor bids in part because of its “willingness to challenge proposals that undermine the value of our company and abuse the proxy proposal process.”

 

What We're Reading

  • BlackRock’s GIP to buy controlling stake in Eni carbon-capture business. (ESG Dive) 
     
  • Commodities giant ADM exploits green fuel loophole, U.K. producers say. (FT)
     
  • NuScale wins U.S. approval for small nuclear reactor design. (Bloomberg)
     
  • Hitachi aims for net zero across value chain by 2050. (ESG Today)
     
  • We need a new American narrative for talking about climate change. (Forbes)
     
  • What renewable energy buyers should know about Scope 2 changes. (Trellis)
     
  • EU to propose more flexible climate goal in July, sources say. (Reuters)
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About Us

WSJ Pro Sustainable Business gives you an inside look at how companies are tackling sustainability. Send comments to bureau chief Perry Cleveland-Peck at perry.cleveland-peck@wsj.com and reporters Clara Hudson at clara.hudson@wsj.com and Yusuf Khan at yusuf.khan@wsj.com. Follow us on LinkedIn at wsjperry, clara-hudson and yusuf_khan.

 
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