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August 2018

Preparing for the future

Thank you to everyone who has contributed to the consultation phase in the development of the Destination Management Plan. This important project will be completed in October and will influence our visitor economy for years to come. 

Over the next few months we will also launch a new Gippsland brand campaign, new consumer website and new Gippsland Food and Drink Guide.  All of these projects will enable our industry and government partners to use their resources more effectively and provide ongoing benefits for our region.

Terry Robinson CEO

Last Gippsland Tourism Forum for the year

Registrations are now open for the last Gippsland Tourism Forum which will be hosted at Lardner Park near Warragul on Tuesday 11 September 2018.

To register please see here.

To access past presentations follow the link here.

If you have any questions please contact Janine Hayes at jhayes@destinationgippsland.com.au

Pictured; The East Gippsland Visitor Information Team at the Gippsland Tourism Forum in June.

The Borough Department Store opens

Congratulations to the team at The Borough Department Store which opened its doors in Korumburra recently. It comprises a collective of passionate Gippsland businesses who share a love for beautiful local food and wine.

The businesses include Tamsin’s Table and Udder and Hoe (who also have stores in Kilcunda and opening soon in Loch). 

We look forward to hearing about this new venture from Tamsin who will be presenting at our upcoming Gippsland Tourism Forum.  

Pictured Rachel Russo - Udder & Hoe and Tamsin Carvan - Tamsin's Table at the opening of this unique emporium devoted to Gippsland food and produce.

Five Gippsland businesses to participate in the International Mentoring Program 2018

Destination Gippsland congratulates the following businesses; Australian Cycling Holidays, The Church House, Refuge Cove Cruises, RACV Inverloch Resort and Venture Out Australia who have been accepted into the International Mentoring Program (IMP) facilitated by Visit Victoria for 2018.

The program assists operators to understand and work with travel trade partners to increase their business exposure to international markets.  For details about the program please contact Alison Conroy at aconroy@destinationgippsland.com.au

Visit Victoria has a new partnership with Booking.com

Visit Victoria is advancing its digital capabilities to improve the customer journey and enable seamless transition from the planning stage through to conversion.

After extensive review, they have partnered with Booking.com, one of the world's largest online booking companies, to enhance and facilitate the visitor booking experience across their consumer websites.

The new digital booking partnership will offer dedicated Booking.com buttons to all ATDW-listed accommodation providers on visitvictoria.com from late-August. This will seamlessly link through to the Booking.com conversion page for that individual business.  To read more see here.

Harvest Fest: the Start of Something Very Special

Would you like to partner with field day industry leaders, Lardner Park and Seymour Alternative Farming Expo?  These two industry forces have united to bring you Harvest Fest, Victoria’s newest lifestyle and farming event, launching 9 -11 November 2018 at Lardner Park near Warragul.

Harvest Fest will target lifestyle farmers both large and small, backyard and urban gardeners, home enterprises and foodies.

You can become a part of Harvest Fest which is expected to bring in over 20,000 visitors and is built on the pillars of Grow, Make, Eat, Live.

For further information on exhibiting at Harvest Fest please visit harvestfest.com.au or email info@harvestfest.com.au.

Victorian Tourism Awards - Submission deadline now 7 September

Final submissions in this year's RACV Victorian Tourism Awards have been extended from Monday 13 August to Friday 7 September at 5.00pm. Key dates can be found here.

To contact VTIC or to access their programs including the free webinar series, see here.

Regional Tourism Satellite Accounts

The most recent Regional Tourism Satellite Accounts are now available. Including measures of Gross Regional Product (GRP) and Gross Value Add (GVA) and employment for tourism regions.

This release highlights the economic importance of tourism to Australia’s regions. 

To read more see here.

Must read newsletters & business resources

Tourism Australia - Essentials Newsletter - see here.

Visit Victoria has a new look website with range of resources for Tourism operators. http://corporate.visitvictoria.com/industry

Visit Victoria newsletter see here.

Business Victoria business resources can be found here.

Gippsland Events

For information on upcoming Gippsland events see the local guides below.  Promote events to your visitors to encourage them to stay longer and explore further in Gippsland. 

Bass Coast
Baw Baw
East Gippsland
Latrobe City
South Gippsland

Check in with our Social Media

Check into Social Media by tagging us in your posts.  To share using Gippsland Hashtags read more HERE.  To see what  trending in the social media world see HERE.

Preparing your business - resources to assist

Destination Gippsland has a range of resources to assist your business prepare for potential risks.

Our Business Continuity kit can be found here.

Our Crisis website has a range of useful resources to assist you to plan, prepare and recover should you encounter circumstances that pose a risk to your business.  Please see here to access.

Build your business with assistance from your Local Council

Visit Destination Gippsland for a list of industry links to local and regional tourism associations and local government.  Industry Links.

Tourism in Gippsland = 12,400 Jobs

The Gippsland Visitor Economy generates an estimated $1.2b in Gross Regional Product (11% of the total Gippsland economy). It supports 12,400 jobs (12% of all Gippsland employment) in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone’s business.

Destination Gippsland Team

Find out more about our Board of Directors here

Contact our team here