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Nvidia and Perplexity Team Up in European AI Push

By Tom Loftus

 

Nvidia Chief Executive Jensen Huang has described the concept of countries’ investing directly in artificial intelligence as ‘sovereign AI.’ Photo: Jason Alden/Bloomberg News

Good morning. Wednesday finds Nvidia Chief Executive Jensen Huang in Paris, where the AI chip company touted partnerships and other efforts aimed at the sector.

Nvidia and AI search startup Perplexity said they are partnering to offer what they call localized and sovereign AI models to users in Europe, the WSJ's Belle Lin reports. Nvidia said it will work with local European partners to build open-source AI models that will run on local AI infrastructure from partners participating in DGX Cloud Lepton. 

With the localized, sovereign AI models, Perplexity users will be able to search and return answers in the European Union’s 24 official languages.

Says Perplexity co-founder and CEO Aravind Srinivas about the effort: “I think everybody should be able to build tailor-made, custom AIs for their needs and cultural preferences.” Read the story.

 

L’Oréal products in a Beijing department store. Photo: Florence lo/Reuters

And speaking of localized, cultural preferences, French beauty giant L’Oréal announced today its own collaboration with Nvidia.

Asmita Dubey, L’Oréal's chief marketing officer, tells the WSJ's Isabelle Bousquette that the company and its partner ecosystem will use Nvidia’s AI Enterprise platform to help scale its AI efforts, including AI-generated ads and product recommendations.

“Now is the time to scale,” Dubey said, adding that AI is rapidly reshaping the consumer landscape. “Finding the product is changing. Purchasing is changing. Loyalty is changing. There are so many things changing with AI.” Read the story.

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The announcements come amid a flurry of international dealmaking by the AI chip giant in recent months, which included a massive chip deal with the United Arab Emirates and designs for a supercomputer in Taiwan.

Expanding Nvidia’s reach in Europe, including its recent partnerships in the U.K., is part of the plan for making AI more accessible to more people and enterprises around the world—all of which ultimately benefits Nvidia’s chip business, said Jim McGregor, founder of Tirias Research.

 
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More Artificial Intelligence

Google is increasing spending to compete with ChatGPT and other AI competitors. Photo: Richard B. Levine/Zuma Press

Google on Tuesday extended voluntary buyout offers to U.S. employees in multiple divisions, including employees within its search and advertising units, as well as research and engineering, WSJ reports. The company has for years been culling workers as it invests tens of billions of dollars to develop cutting-edge AI models and systems.

OpenAI will tap competitor Google's cloud service for computing capacity, Reuters reports, in a deal marking the AI company's latest move to diversify compute needs beyond Microsoft.

Amazon announced plans to invest at least $20 million in Pennsylvania to support its data center infrastructure, Reuters reports. 

French AI startup Mistral released its first reasoning model Tuesday, chasing offerings from OpenAI and DeepSeek. Chief Executive Arthur Mensch tells CNBC that the company’s models will be able to reason with European languages, a potential selling point, he said, since “U.S. models reason in English and Chinese models reason in Chinese.”

 

Photo Illustration: JJ Lin

Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg Joswiak to talk about the future of AI at Apple—and what the heck happened to that smarter Siri. Photo Illustration: JJ Lin

  • These Developers Can’t Get Excited About Apple’s AI Efforts
 

CIO Reading List

A car using Wayve technology in central London. Wayve last year struck an agreement to incorporate its AI technology into Uber vehicles. Photo: Wayve

Uber Technologies and self-driving car startup Wayve Technologies agreed to launch public-road trials of fully autonomous vehicles in London, WSJ reports. The companies didn’t specify when the trials would begin, but Heidi Alexander, the U.K. transportation secretary, said the government was fast-tracking pilots to next spring.

Supermarket shelves are emptying out at some stores around the country, after a cyberattack hit United Natural Foods, a major distributor to Whole Foods Market and other chains, WSJ reports. The company, which specializes in distributing natural and organic products, has told suppliers that it hopes to restore normal operations by Sunday.

Snap plans to release a pair of augmented-reality glasses, called Specs, next year, Bloomberg reports.

Several U.S. government agencies in 2022 and 2023 tracked foreign nationals coming and going to Elon Musk’s properties, according to people familiar with the matter, WSJ reports. The investigation focused on people from countries in Eastern Europe and elsewhere, who might have been trying to influence him. 

PricewaterhouseCoopers plans to expand its advisory divisions to eight from four to provide more industry-specific services to companies, effective July 1, WSJ reports. The firm said no layoffs are planned as part of the reorganization, and it is hiring for thousands of advisory roles.

Retailers are cutting back on free shipping to offset the steep costs of tariffs, WSJ reports. Some online merchants are eliminating free shipping, while others are raising the amount customers must spend to qualify for the perk as part of broader efforts to pass along higher costs to consumers.

 

Everything Else You Need to Know

A federal appeals court on Tuesday granted the Trump administration’s request to keep the president’s far-reaching tariffs in effect for now but agreed to fast track its consideration of the case this summer. (WSJ)

U.S. and Chinese negotiators wrapped up two days of intense talks in London with what they said was a framework to get their trade truce back on track and ratchet down tensions between the two biggest economies. (WSJ)

President Trump’s immigration crackdown is starting to show up in and around the parking lots of Home Depot stores across the country. The usual crowds of day laborers have begun to dwindle, scared off by increasing and unannounced immigration raids. (WSJ)

The Smithsonian is conducting a thorough review of all of its content in its 21 museums and zoo to eliminate political influence and bias, a move that could have far-reaching consequences for the nation’s flagship art and research institution. (WSJ)

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About Us

The WSJ CIO Journal Team is Steven Rosenbush, Isabelle Bousquette and Belle Lin.

The editor, Tom Loftus, can be reached at thomas.loftus@wsj.com.

 
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