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First Brands finds buyer for intellectual property. First Brands has struck a deal to sell the intellectual property of 12 of its brands including Fram, Trico, and Autolite, for $25 million. PGI Northstar, which is backed by aftermarket supplier Premium Guard, has agreed to pay cash in addition to assuming certain liabilities tied to the brands.
These assets, housed under First Brands’ filters and plugs, Strongarm, and wipers business lines, have shuttered in the bankruptcy process after the original equipment manufacturers who are currently providing First Brands cash to continue operating declined to keep those brands operational.
The brands served as collateral for First Brands’ debtor-in-possession lenders, who will receive the proceeds from the sale as long as it is approved by the judge overseeing the auto-parts supplier’s bankruptcy case.
First Brands still has not sold its towing and trailer business Horizon Global, auto interior and fluid management system maker TMD, and fuel and water pumps business. –Alicia McElhaney
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