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‘Runaway Train’ Gets Geolocated; Facebook Axes Political Incentives; Nike Drops Into ‘Fortnite’
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PHOTO: FORTNITE VIA YOUTUBE
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PHOTO: FACEBOOK/ASSOCIATED PRESS
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PHOTO: ONCE UPON A TIME IN HOLLYWOOD VIA TWITTER
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“Toxic fans” are running wild, with their petitions to redo the entire final season of “Game of Thrones” and fits over a rumored Batman casting, but the entertainment industry is playing its games too.
Quentin Tarrantino undoubtedly (probably) had fans at heart when he asked everyone at the Cannes film festival not to reveal what they would see in his forthcoming “Once Upon a Time...In Hollywood.” And “no spoilers” has been a marketing stunt since “Psycho,” as the Muse points out. But spoilerphobia also makes it harder for critics to write reviews, and makes some fans avoid them.
That may be part of the appeal. Studios want to control the discussion heading into increasingly essential opening weekends, for good movies and for bad, the film and TV writer Matt Zoller Seitz told the Washington Post. “I do find it convenient and suspicious that corporations have taken such an interest in spoiler prevention at a time when the ‘theatrical window’ has been shrinking to the size of a gnat’s wingspan,” he said.
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The National Center for Missing & Exploited Children helped create a video for a new version of Soul Asylum’s “Runaway Train” that uses geolocation to show missing kids from each viewer’s area. [Rolling Stone]
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The Brexit Party logo is either genius or evil genius, depending on your point of view. [The Drum]
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LikeToKnow.It, a shopping app that helps users find and follow new influencers, is starting a YouTube channel with shoppable fashion and beauty videos. [WWD]
Harley-Davidson is introducing 100 new models through 2027, including its first electric bike, but expects the buyers to be younger and less wealthy than its usual customers. So it’s making more loans. [WSJ]
Anti-smoking groups asked Facebook, Instagram, Twitter and Snapchat to close a loophole that lets influencers advertise tobacco products on their platforms. [Bloomberg]
Google is changing the way it presents text ads and organic listings on mobile. [Search Engine Land]
Facebook unified two teams that had focused separately on ads and free products for businesses, saying marketers don’t distinguish between their paid and unpaid activity there. [Business Insider]
Dept. of Personal Branding: Police in Connecticut say a fugitive has agreed to turn himself in if a Facebook post containing his wanted poster gets 15,000 likes. [News12 Connecticut]
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We bring you the most important (and intriguing) marketing news every day. Write me at nat.ives@wsj.com any time with feedback on the newsletter or comments on specific items. We want to hear from you.
And follow the CMO Today team on Twitter: @wsjCMO, @natives, @alexbruell.
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