Beware the bullet point (and other keyword tips)All things eventually go out of fashion. Hula hoops… Tamagotchis… Liberal Democrats. And now it’s the turn of bullet pointed keyword lists to be thrown into the dustbin of history. Back in the day, it seemed like a perfectly good idea to list your products and services in a bullet point list on your website. Less is more, and all that. But nowadays, for those extra Google
brownie points, your content will need to be detailed, informed, accurate, well-written, and not simply stuffed with keywords. Ultimately, keywords are designed for search engines; Google’s objective is to ensure web users can find the most relevant site according to their search query. As Google becomes more sophisticated in eliminating useless page results, you can have a little more faith that the search giant will be able to direct your would-be customers to the most relevant
site rather than just the one with the most keywords. In short, make sure your content’s good! Indeed, if your site is a little thin on content in the products or services page, it’s worth thinking about adding new text to flesh out the existing information. Ideally, you’ll have a page for each service, with a detailed account of what customers can expect each time. In fact, did you know that each of your website pages are ranked separately, rather than your website as a whole? Well, you do now. Your website is an ever-evolving beast, but it needn’t be a beast of burden, as Mick Jagger would
say. A well-designed, sensibly structured, and yes, responsive website means your business will be digitally bulletproof (even if you lose a few bullet points along the way).
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