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Hi
I spend a lot of my time scrolling through social media feeds and reading blogs, and so, I thought I’d share some of the things I found useful, interesting and inciteful, to save you the time finding them yourself.
Nike GO FlyEase shoes - Design
How do you put on your shoes if you have trouble using your hands? This was the problem the designers at Nike considered.
Their solution is Go Flyease, designed so you can put them on and take them off without using your hands at all, enabling people with limited mobility to wear them easily.
LinkedIn Video Optimisation – Blog
For a long time LinkedIn has lagged behind the other social media sites for Video Optimisation, so it’s great to see that they’ve finally got their house in order. I think the added detail you can apply to native videos on the platform points towards LinkedIn adding a dedicated video stream. On our blog we cover how it can improve your videos.
Masters of Scale with Reid Hoffman – Podcast
When I walk I love a good podcast to keep me going. Masters of Scale, from LinkedIn founder Reid Hoffman, is a grand affair, which contains some great business strategies and lessons.
My favourite episode so far is: Innovation is Managed Chaos with Eric Schmidt of Google.
Mark Walsh founder of Kwizzbit – Interview
I’ve known Mark a long time, we've both been through the NatWest Accelerator. On this webinar he talks about building a business with a single mission - stopping people cheating at pub quizzes! We also talk about how he developed his team and his approach to finding investors who are a good fit.
💯🚀100 Innovations per Hour - Innovation
Paul Smith's 💯🚀100 Innovations per Hour website can be reached using an Emoji URL! If you type "100 Emoji Rocket emoji .so" in a browser you'll reach his site. Granted it’s a little tricky to type in and SEO will be a nightmare, but it stands out!
When you arrive at Paul’s site you’ll find another great innovation. Subscribe to his WhatsApp account, and he’ll send you two innovations a week via an audio message. The service only started in January and there have already been some great micro-episodes.
TikTok drives proven sales – Social
Ice cream brand Little Moons has seen sales surge 700% after it went viral on TikTok. A legion of TikTok users shared videos of themselves eating and buying the snacks and now the little known brand is selling out everywhere.
Now businesses see real tangible results from TikTok, expect to see loads more brands take it seriously.
Social Media Masterclass – Training
We’ve been running our Social Media Masterclass for a few years now, our next one is on February 17th. If you’d like to join us use the code NEWS when you book and you’ll save £50 on the normal price of £125.
I hope you enjoyed these links. If there’s something you think others may find just as handy, I’d love to know. Reply to this email with your suggestions and I’ll add it to my pool of links.
