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CFOs Grow More Pessimistic About the Economy, Business Prospects

By Kristin Broughton

Good morning, CFOs. CFOs feel a bit more gloomy about the economic outlook; Kraft Heinz’s new CEO is stressing value; and the job market starts to show glimmers of good news.

 ‏‏‎ ‎

MICHAEL NAGLE/BLOOMBERG NEWS

Finance executives have a dimmer outlook for the economy than they had a year and a half ago as they confront higher energy prices and the prospect of elevated inflation.

According to a survey published Wednesday by U.S. Bank, 39% of finance executives have a negative one-year outlook for the economy, up from 32% at the end of 2024, the last time the bank conducted the survey. Twenty-one percent of respondents have a negative three-year outlook, up from 12% just over the same timeframe.

Finance leaders hold increasingly pessimistic views about their own businesses, as well, with a greater share saying they have negative one- and three-year financial outlooks, according to the survey.

The results diverged by company size. For instance, 57% of finance executives at companies with more than $5 billion in annual revenue—the largest companies in the survey—said they feel positive about the U.S. economy over the next 12 months. Only 24% of respondents from companies with between $100 million and $249.9 million in annual revenue—the smallest in the survey—said they feel the same way.

The growing sense of pessimism, however, hasn’t resulted in a pullback in borrowing, capital investments or acquisitions, according to Stephen Philipson, U.S. Bank’s vice chair and head of wealth, corporate, commercial and institutional banking. Executives have grown more accustomed to market volatility, and have continued to pursue opportunities amid fears of an economic slowdown and geopolitical risks, he said. “It’s not necessarily matching their actions, because we see lots of activity,” Philipson said.

The survey, conducted between March 19 and April 14, included 1,000 finance leaders, with titles such as chief financial officer, vice president of finance, chief accounting officer and treasurer.

 
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The Day Ahead

📆 Earnings

  • Airbnb 
  • Becton Dickinson 
  • Equifax
  • Gilead Sciences
  • Kenvue 
  • McDonald's 
  • Zoetis 
 

What Else Matters to CFOs

Kraft Heinz CEO Steve Cahillane. NATE RYAN FOR WSJ

Kraft Heinz’s new Chief Executive Steve Cahillane has a new mantra: value.

The packaged food behemoth—the one that was splitting up and now might not—is working to revive its business after years of struggle. A big part of that is selling food that consumers can afford.

 ‏‏‎ ‎
  • A string of positive reports this spring is now boosting hopes that the job market may be on the mend.
     
  • Apollo says it plans to offer investors daily valuations for its private-credit funds by the end of September.
     
  • Nvidia is investing $500 million in Corning as part of a partnership with the glassmaker to expand manufacturing of fiber optics for AI infrastructure. 
     

📰 Other headlines

  • Corporate Layoffs Are Down 10% This Year, but the AI Reckoning Has Come For Tech
  • Elon Musk Wanted Tesla to Take Over OpenAI, Romantic Partner Testifies in Court
  • How the Trump Administration Became an Activist Investor
     

📈 Earnings wrapup

  • The Iran War Is Crushing Whirlpool’s Profit—and Higher Prices Are Coming
  • Restaurants Show Resilience as Bloomin’, Dine Brands Post Revenue Gains
  • New Disney CEO Gives Vision for Company as Revenue Rises
  • Marriott Lifts Outlook as U.S. Travel Offsets Middle East Challenges
  • Arm Holdings Reports Higher Profit, Strong Demand for New CPUs
  • McDonald’s Value Machine Is Generating Higher Sales
  • Krispy Kreme Narrows Loss, Sees Growth Returning as Turnaround Advances
 

The Number

41%

The share of U.S. consumers with a credit balance that had super prime credit scores, meaning above 780, during the first quarter of this year, up from 37% six years earlier, according to TransUnion.

 

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About Us

The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy.

Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew.

You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.

 
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