Good morning. Today, a one-time god of denim embraces fans who kept the faith; an investment firm uses AI to reach young millionaires; and Ben Cohen tells Unilever: If you love us, let us go.

Add clothing brand True Religion to the list of marketers that made their names in the malls and magazines of the late ’90s and early ’00s, faded and now are rising again, Katie Deighton reports.

True Religion’s pitch has necessarily changed since its heyday (and two bankruptcies): Its jeans still feature the thick stitching and horseshoe logo that made it famous, for example, but cost much less than $400.

And its blonde models like Paris Hilton and Jessica Simpson have been replaced by predominantly Black and Latina hip-hop artists, a group that continued to evangelize True Religion after other celebrities had moved on.

The company said it expects to bring in more than $450 million in 2025, double the revenue it generated in 2021, and is aiming to hit $1 billion in the next three to five years, more than twice its peak in 2011.

Wealth-management startup Arta Finance is rolling out an AI assistant that can dispense financial advice in spoken conversations, and in any preferred tone and argot, Hannah Erin Lang writes.

It can even do slang it thinks will appeal to 20-something millionaires. 

“Low-key gonna break down ur investment plan rn,” the Arta assistant says, responding to a client’s query on his investment portfolio. “No cap, ur portfolio is fire!”

Arta is betting that younger, digital-native Americans will value mobile apps, convenience and lower fees over the face-to-face advice their parents and grandparents received from traditional financial advisers.

Ben & Jerry’s co-founder Ben Cohen is trying to line up like-minded investors to buy the brand back from Unilever as the consumer giant prepares to spin off its ice cream assets, Natasha Khan reports.

Either outcome—an IPO of all of Unilever’s ice cream brands, or a sale of Ben & Jerry’s on its own—would bring to an end one of the corporate world’s most acrimonious relationships.

Even as a breakup approaches, salvos continue to fly between Unilever and Ben & Jerry’s independent board, which has control of the brand’s social mission and marketing. Ben & Jerry’s last month accused Unilever of ousting its CEO for defending the brand’s social-activism efforts.

“In the year 2000, Unilever loved us for who we were,” Cohen said. “Now we’ve gone separate ways in our relationship. We just need them to set us free.”

President Trump will be briefed Wednesday on the contours of a proposal to keep TikTok operational ahead of a pending U.S. deadline to sell or shut it down. [WSJ] 

TikTok is pressing its advertisers to increase their spending, expressing confidence that the app will remain operational. [Ad Age] 

TikTok-fueled fast-fashion brand Halara introduced a loyalty program that gives members a chance to test new products. [Modern Retail]

Visa has offered Apple a roughly $100 million payment to get the tech giant’s splashy credit card, part of a battle between the country’s biggest payment networks. [WSJ] 

Buy-now, pay-later loans could soon show up on your credit report. [WSJ]

Tom Bedecarré, a pioneer of digital advertising and co-founder of AKQA, died at age 69. [Adweek] 

Amazon pledged to release around 14 major movies in theaters every year. [NYT]

Max’s new logo adopts the black-and-white color scheme of the old HBO. [Fast Company]

David Fincher will direct Brad Pitt in a sequel to Quentin Tarantino’s “Once Upon a Time…in Hollywood” that will stream on Netflix. [The Playlist]