Some retailers are trying to boost their brick-and-mortar sales during the coronavirus pandemic by upgrading their window displays and curbside services.
The Sill chain of plant stores has added more products to their windows, accompanied by prices and other information, to help people shop without going inside.
And Stoney Clover Lane is offering “takeout menus” of premade accessories that staff will bring outside in to-go boxes, Ann-Marie Alcántara writes for the Experience Report.
But don’t expect all retailers to do the same. Some hope restrictions eventually go away. Others cannot handle devoting additional resources during a time of financial stress.
“That’s the challenge—stores aren’t designed yet to do this,” said Piers Fawkes, founder and president of PSFK, a retail and customer experience research firm. “And a lot of retailers aren’t going to step up.”
Elsewhere in retail experience: Chipotle expects to hire as many as 10,000 people over the next few months as it adds more drive-through lanes for people placing digital orders. [WSJ]
And Walmart will require shoppers to wear masks in all U.S. Walmart and Sam’s Club stores, making it the largest retailer to mandate their use. [WSJ]
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