The Changing Consumer

"9 in 10 customers now read online reviews before making a decision to purchase a product or service and 8 in 10 customers would change their allegiance to a service provider based on online reviews"

Dimension Research & Cone Research

Congratulations to the top 15 advisers, who have reached the 35 review milestone. We’ll be in touch over coming weeks.

It’s not too late for Australia’s 20,000 financial advisers to engage your customers in Adviser Ratings before our widespread consumer launch. By engaging with online review sites, evidence shows that loyalty from existing customers increases, whilst providing a significant uplift in new customers. In fact, online review sites are more likely to attract affluent customers, with those earning more than $150,000 95% more likely to use online review sites than the general population (Source: Experian).