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Swift and Kelce Take Their Partnership to ‘New Heights’; Musk Threatens Apple Over App Store Lists; Goodbye Quiet Luxury, Hello Rich Italian Wives
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Good morning. Today, Taylor Swift and Travis Kelce build a cross-promotional industrial complex, Elon Musk accuses Apple of suppressing Grok and life is good again for loud fashion brands.
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Taylor Swift and Travis Kelce have publicly supported each other’s careers since they started dating in 2023, but they are mixing their businesses more than ever. Photo: TheStewartofNY/GC Images
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Taylor Swift and Travis Kelce are taking their synergy to the next level, kicking off a new album rollout and a new NFL season simultaneously, Elias Leight reports.
On Wednesday, Swift will appear on Kelce’s hit podcast, “New Heights”—co-hosted by his brother Jason—to discuss her upcoming album, “The Life of a Showgirl.” She announced the release on her website at 12:12 a.m. on Tuesday; a GQ cover package featuring Kelce went live the same day.
“The fact that she’s going on her boyfriend’s massive podcast to promote a new album makes total sense,” said Eric Silver, a podcast producer. “These celebrity podcasts are replacing late-night TV.” Swift’s large and international following meanwhile continues to boost awareness of Kelce.
The teaser for the upcoming “New Heights” episode has already earned nearly 10 million views on X.
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Content from our sponsor: Deloitte
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Consumers Want to Eat Their Way to Better Health
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Most U.S. consumers responding to a recent survey want to use food to help manage their health, creating opportunities for health and business leaders. Read More
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Elon Musk’s relationship with OpenAI has soured since he helped found the company in 2015. Photo: Michel Euler/Associated Press
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Elon Musk said Apple is promoting OpenAI’s ChatGPT while suppressing his Grok chatbot in the App Store, renewing his criticism of the iPhone maker’s partnership with OpenAI, Josie Reich and Rolfe Winkler write.
Musk called Apple’s App Store rankings an “unequivocal antitrust violation” in a post on X and threatened “immediate legal action.”
“Apple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store,” he said in the post.
There has been an exception: Chinese AI startup DeepSeek achieved the top ranking on Apple’s App Store in January.
But the App Store on Tuesday did urge users to try OpenAI’s new GPT-5 model at the top of its “Apps” section, included ChatGPT in its “Must-Have Apps” list and ranked it No. 2 in its “Popular Apps” list.
Grok is only ranked on the “Top Free Apps” list, at No. 5. ChatGPT is No. 1.
Related: OpenAI CEO Sam Altman says the company will improve the tone of its new GPT-5, which some users found cold, and allow paying customers to access older models. [WSJ]
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$34.5 billion
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Sum offered by AI startup Perplexity to buy Google’s Chrome browser. A judge found last year that the company illegally monopolized search ads and is expected to rule this month on how to restore competition. Analysts say the judge is unlikely to force the company to sell Chrome, though he gave little indication of which way he was leaning.
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It’s been a big summer for Pucci’s geometric-patterned pieces. Photo: Pucci
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Bold and maximalist fashion is winning the summer as many shoppers veer away from the neutral color scheme of quiet luxury, Chavie Lieber reports.
The vibe shift is all over social media and across American and European beaches, where vacationers are splashing out in dresses, pants and swimsuits featuring bright and flashy patterns.
That often means Italian legacy brands, as Pucci geometric patterns, Missoni zigzags and Roberto Cavalli animal prints become fan favorites.
“Pucci is a palate cleanser that wipes away any negativity in your life,” said Serena Morris, a pop culture content creator in Los Angeles who is a fan of the brand. “You wear it and it’s like, ‘Life is good, pass me an Aperol Spritz.’”
Customers are chasing the aspirational look of a “rich Italian” wife captured by photographer Slim Aarons, according to fashion-trend forecaster Zoe Stewart. “It’s referential to women who married older Italian men, summered in St. Tropez, smoked cigarettes and flirted with younger men.”
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A partnership with Disney will put reformatted comics on Webtoon’s app as well as new, original webcomic series. Photo: Mike Segar/Reuters
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Webtoon reached a deal to put Disney’s comics brands, which include Marvel and Star Wars, on its vertical-scroll mobile platform. [WSJ]
Netflix is sending its surprise hit “KPop Demon Hunters” to theaters for two days of singalong screenings. [BI]
Washington Post Chief Strategy Officer Suzi Watford said the latest version of the paper’s “third newsroom” plan would revolve around a creator network and “responsibly embracing AI.” [Status]
Big changes from Vanity Fair’s new editorial director including cutting back “news aggregation, reviews and trade coverage” to focus on entertainment, celebrity, politics and style, and ending the title’s Hollywood Daily and Hive sub-brands. [The Wrap]
Fitness-centric service ClassPass will now let its subscribers use credits to buy movie tickets. [Lifehacker]
Behind McDonald’s revival of its McDonaldland fantasy world after 22 years. [Adweek]
Candy makers are rolling out new varieties for Halloween including Pumpkin Spice Latte-flavored Hershey’s Nuggets and vampire-shaped KitKats. [Progressive Grocer]
Gluten-free cookie brand Sweet Loren’s turned a mistake by a junior staffer into a marketing opportunity. [Ad Age]
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