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More of What’s Next: AI’s Scraping Wars; Fiber-Optic Drones; Next-Gen Influencers
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PHOTO: SHAWN MICHAEL JONES FOR WSJ
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Media companies are taking a stand against AI scraping tools by forging licensing deals for their content, suing those who take it without asking, or both. Publishers are essentially trying to fence off swaths of the web, while AI giants argue the material they’re scraping is fair game.
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PHOTO: SVET JACQUELINE FOR WSJ
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Fiber-optic drones are transforming war in Ukraine. As both Russian and Ukrainian troops seek ways to out-smart jamming devices, these drones—which carry long cables that link directly to pilots—have emerged as the latest adaptation in unmanned aerial warfare.
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PHOTO: DADO RUVIC/REUTERS
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Unilever is using AI to turbocharge its influencer marketing efforts. The company currently works with tens of thousands of influencers, and aims to grow that by 10 to 20 times over the next year by using AI to rapidly generate visual assets for posts, says executive Steve McCrystal.
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🎧 Podcast: Tesla Was China’s Favorite EV Brand. Now It’s Stuck Playing Catch-up
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Tesla’s fortunes in China are looking bleaker as Elon Musk’s company loses market share to the same domestic EV brands it helped create. WSJ’s Rafaelle Huang explains why Beijing’s relationship with Musk has grown colder.
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Two weeks ago, we reported on glasses with built-in hearing aids. Readers shared their thoughts on these next-generation specs:
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“Why wouldn’t you try glasses that help you hear? It’s funny, I remember years ago seniors would speak, then take off their glasses and wait…listening for a reply. Now, they will speak, then put on their glasses for a reply.”—Josh Merriman, Massachusetts
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“My father had a pair of glasses with a built-in hearing aid in the late 1970s and early 1980s. He was stone deaf in his right ear, so these glasses had a microphone on the right side and a wire which ran through the frame to a speaker connected to a small tube which went into his left ear. They were made by an Australian hearing research centre—one of a kind, made especially for him. We used to say, ‘Dad put your glasses on! You can't hear us!’ He really was ahead of his time.”—Julianne Blain, Australia
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“I use expensive hearing aids, and I’m frequently frustrated by how inadequate they are in common situations. Since Nuance touted their use case of noisy restaurants, I decided to try them. Like other devices I’ve tried, turning up the volume also boosts your own voice—a problem that should be fixable via noise- and phase-cancellation. The built-in speakers on the temples were also kind of cheesy. Overall, at $1,200, I passed on further exploration. AirPods get my vote for low-to-moderate hearing loss, though they still don’t conquer the noisy restaurant issue. I guess restaurants themselves have to—and should—deal with that.”—Larry Goldberg, New York
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“As a techno geek, I’m always tempted to try anything new. Also, I think established hearing aid companies may get disintermediated, much like razor blade companies such as Harry’s did to Schick and Gillette. I paid $5,000 for my hearing aids: There’s lots of margin in these devices. As the cost of technology has declined, these companies may be ‘tone deaf’ to buyers’ willingness to try consumer-grade products instead of medical devices. A new generation of ‘silver-wave’ people who grew up with consumer technology will be more willing to try devices that may be viewed as ‘cool,’ as opposed to stigmatizing. Consumer brands have to think a bit more like medical device companies and vice versa.”—Renato Discenza, Canada
(Responses have been condensed and edited.)
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AI is making everyone on dating apps sound charming. (The Washington Post)
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Cloning came to polo, and then things got uncivilized. (Wired)
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AI may be coming for your job, but first it’s coming for your job interviewer. (The New York Times)
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Thanks for reading The Future of Everything. We cover the innovation and tech transforming the way we live, work and play. This newsletter was written by Conor Grant. Get in touch with us at future@wsj.com. See more from The Future of Everything at wsj.com/foe.
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