|
|
|
|
|
|
|
|
|
|
How This AI-Infused Warehouse Sorts Real Louis Vuitton Bags From Fakes
|
|
By Jennifer Williams | WSJ Leadership Institute
|
|
|
|
|
Good morning, CFOs. The RealReal is counting on AI to sell clothing and accessories faster and cheaper; a look at how corporate pensions fared last year; plus, the $100 billion of U.S. goods at risk of tariffs in Trump’s Greenland push.
|
|
|
|
|
|
|
|
Clothing waits to have its authenticity verified at The RealReal warehouse. CAITLIN OCHS FOR THE WALL STREET JOURNAL
|
|
|
|
|
|
On a chilly December morning, I boarded a train from Manhattan headed for Perth Amboy, N.J.
The RealReal’s chief financial officer, Ajay Gopal, and other executives have talked for months about a new technology that stands to make the company more efficient at selling luxury resale clothing and accessories. I wanted to see it in action. A couple of hours in the company’s warehouse in New Jersey gave me a better feel for how it works.
Read on for some of what I learned and find the full story here.
The scene: At the warehouse in northeast New Jersey, employees of luxury resale platform The RealReal buzzed around with racks of clothing and accessories like they have for years, getting sellers’ submissions ready to list.
But lately they have been accompanied by an AI-infused program that executives hope will speed up the time to sell items and reduce their need to add as many workers over time.
Called Athena, the technology proposes item descriptions, suggests pricing and, helps discern authentic products from fakes, which is crucial for a company that receives millions of goods a year to sell on consignment.
Some numbers:
-
27% of the items sent in to The RealReal were processed by Athena in late September, a proportion that executives expected to be as high as 40% by the end of December.
-
Athena’s focus so far is designers and brands such as Jimmy Choo and Alice + Olivia, ones that are less challenging to authenticate. But with a year’s worth of learning, Athena’s reach is expanding this year into mid-tier and high-end luxury items and with that, executives say it could save the company millions of dollars.
-
Executives expect Athena to cut the time it takes for an item to go from a loading dock to posted for sale to seven days on average from 14 now, saving a couple of dollars on every sale.
So what?: “So much of our lifetime value in a customer is tied to them thinking about this as a habit,” Gopal said in an interview. “Athena helps us incentivize them to consign again and we can move things quicker and do it more accurately.”
|
|
|
|
|
Content from our sponsor: Deloitte
|
|
|
Private Companies Mull M&A for Stability and Growth: Survey
|
|
More than half of private company senior executives expect a sale by 2028, but many lack due diligence readiness according to a survey. Read More
|
|
|
|
|
|
|
|
|
|
|
|
📆 Earnings
-
Halliburton
-
Johnson & Johnson
-
Kinder Morgan
-
Prologis
📈 Economic Indicators
The National Association of Realtors releases its Pending Home Sales Index for December.
|
|
|
|
Companies' Pension Funding Increased in 2025
|
|
|
The estimated funding level of pension plans sponsored by S&P 1500 companies increased by 1 percentage point in 2025 to 110% in a year that saw double-digit gains in domestic equity markets and an approximately 13 basis point decrease in interest rates used to calculate corporate pension plan liabilities, according to consulting firm Mercer LLC. As of the end of December, the plans' estimated aggregate surplus increased by $11 billion, to $146 billion, compared with a $135 billion surplus at the end of 2024, Mercer said.
"Despite volatility around tariff uncertainties, domestic and international equities had a very strong year, reinforcing the importance of plan sponsors not reacting in the moment and staying the course, as most saw funded statuses bounce back," said Mercer partner Matt McDaniel.
|
|
|
|
What Else Matters to CFOs
|
|
|
|
|
|
|
Boeing would be a significant casualty if the proposed EU tariffs are imposed. DAVID RYDER/BLOOMBERG NEWS
|
|
|
|
|
|
If President Trump follows through with a threat to put new tariffs on European allies over Greenland, some $100 billion worth of American exports—from Boeing aircraft to bourbon whiskey—could get caught in the crossfire, Kim Mackrael and Benjamin Katz report.
The European Union created a list of hundreds of categories of American products last year that it planned to target with import duties if trade talks with the U.S. unraveled. Those levies were put on hold after the two sides struck a deal last summer, but are set to kick in on Feb. 7 unless the bloc acts to extend the suspension.
That gives the EU a relatively straightforward option to retaliate should the U.S. impose new tariffs on a number of European countries for opposing Trump’s plan to take control of Greenland. The president has said Denmark, Norway, Sweden, France, Germany, the U.K., the Netherlands and Finland will be hit with 10% tariffs from Feb. 1, rising to 25% in June.
Here’s a look at some of what may be hit:
-
The list consists of more than 200 pages of products ranging from big-ticket items such as airplanes to niche imports including jukeboxes, chewing gum and umbrellas.
-
Among the most exposed industries to the potential new tariff list is aerospace.
-
American-made cars are on the EU’s tariff list, with most categories expected to be hit with levies of 25%.
-
American whiskey faces a potential 30% EU tariff, according to the bloc’s list.
-
Soybeans are a high-impact target for the EU because they are a mainstay of American agriculture, especially in Republican-leaning states—and the bloc is a big buyer.
Read the story for more.
|
|
|
|
|
📰 Other headlines
📈 Earnings wrapup
|
|
|
|
|
|
|
“They’re scared to come out. They’re scared that if they go to work—whatever their immigration status—they will be detained.”
|
|
—Joe Martino, a 52-year-old merchant mariner, while searching for tacos in Minneapolis as an unprecedented immigration-enforcement operation has surged thousands of federal agents into the city and greater Minnesota.
|
|
|
|
|
|
|
|
Explore The Wall Street Journal Webinar: From Headlines to Action
|
|
|
|
The Wall Street Journal helps your employees connect what’s happening in the world to your company goals. The Journal’s award-winning journalists interpret news and data to tell unbiased stories to help your employees stay informed and make confident decisions.
Join us on Jan. 29 for a deep dive into the challenges that CFOs and other top executives are working to overcome, including the impact of tariffs and geopolitical conflicts on corporate finance and private equity.
Register here.
|
|
|
|
|
Join us this week at the World Economic Forum in Davos, Switzerland, for insights CFOs and other executives will need to lead through 2026. Alan Murray, president of the WSJ Leadership Institute, will be on the ground all week from Davos, interviewing corporate leaders on topics ranging from managing AI investments to geopolitical risk and how C-suite leaders are navigating market conditions.
🎥 Watch video highlights of their conversations below:
|
|
|
|
|
Photo credits: Michael Claudio/WSJ
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
This March 23–24, financial leaders will gather in Palo Alto for The WSJ CFO Council Summit to examine how CFOs are navigating market volatility, evolving trade and regulatory policy and the growing impact of AI on the future of the enterprise. Join the CFO Council and be part of the conversations shaping the future of finance and corporate leadership.
Request Invitation.
|
|
|
|
|
|
|
|
|
The Wall Street Journal's CFO Journal offers corporate leaders and professionals CFO analysis, advice and commentary to make informed decisions. We cover topics including corporate tax, accounting, regulation, capital markets, management and strategy. Follow us on X @WSJCFO. The WSJ CFO Journal Team comprises reporters Kristin Broughton, Mark Maurer and Jennifer Williams, and Bureau Chief Walden Siew. You can reach us by replying to any newsletter, or email Walden at walden.siew@wsj.com.
|
|
|
|
|
|