HB BLOG
2017, the year hotels will rock their social media!Because you can't wait another 12 years to develop your social media strategy, we give you 3 tips to get started. Anyone can do social media nowadays, the trick is to DO IT RIGHT! And bringing that little extra while you are at it: emotions and personalisation.
HB CLIENT SPOTLIGHT #1
Café-Tasse's Christmas Digital Campaign This season's priority for HB? Making sure everyone knows about Café-Tasse's Premium Belgian Chocolate Christmas selection. This is why we came up with content that make the audience's hearts melt! Check the Insta page to see what we're talking about. We also collaborated with creative influencers who have helped us reach more of the right people across all platforms, thanks to contests and content of their own.
HB CLIENT SPOTLIGHT #2
Launching the Utopian Hotel Collection on social media By activating the brand on 8 platforms, curating the content that fits the Utopian principles and sharing the Utopian spirit, HB is embracing the founders' adventure, creating a Hotel Collection that fits the new generation of travellers (finally!). Discover more on their social media: Facebook,
Instagram, Twitter, YouTube
HB CLIENT SPOTLIGHT #3
Digitalizing ATOZ PragATOZ, leading publisher of industry magazines and organiser of professional events in Prag since 25 years asked us to help them digitalise their B2B world. Finding a way to keep the print world alive is one of our digital era's key challenge and HB will help ATOZ find a solution to make it work, strategically. So stay tuned to learn more about how we do it!
HB EVENTS
Digital Marketing Guest Lectures at GlionAs Emmanuelle Duez, founder of the Boson Project and expert in the Generation Y field mentionned in her latest TED Talk, entrepreneurs need to share their ideas with others to involve them in creating the new digital world. For HB, this happens through education and training and this is why it is important for HB to give guest lectures at Glion, top international hospitality business university from which HB graduated, in Switzerland and the UK.
The More Digital, The More Human The RelationshipHannah Beraud Hindi, Chief Emotionist(e) Officer
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