Why Your Association Needs Content Strategy
Content strategy is the practice of planning for the creation, publication, delivery, and governance of useful, usable, effective content. Hilary Marsh, president and chief strategist of the US-based consultancy Content Company, argues that every organization needs one.
Building a Sustainable Brand for the Future
Renata Lima Lerch, founder of Integrated Niche, a global and Agile Marketing think tank, argues it’s the role of leaders to allocate a share of the organization’s attention from just improving the status quo to what lies ahead, in order for their association to be future-proof.
BestCities’ Strategy for “The Congress of the Future”
Last December, BestCities Global Forum took place in Copenhagen with the theme ‘Exploring the Congress of the Future – Fortifying Impact’ and attracted about 20 global associations, who all returned home with a tangible tool they can use for future strategies for their organizations.
