"Take Dark Souls for example," said Nikki Flynn, Global PR Director at Fandom, as we talked about the move into Australia. "Anybody can write an article, and it doesn't have to be super informational — which might be a better fit for the community [wiki] side of things. Instead, it might be something like a 'Behind the Scenes' or a 'Top 10 Bosses from the Series'. That's a complete fit for an editorial piece on our Games page, and it's something people have been really responsive to."
The move into Australia is part of a bigger effort as the company expands Fandom worldwide, but the Asia Pacific region is critical to their end goal of establishing a 24/7 curated news cycle.
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