April newsletter

Roll up, roll up. April’s here, and we’re kicking off the month with a fantastic new offer on responsive websites. The internet is evolving faster than Usain Bolt on roller-skates; that’s why we’re banging the drum for responsive web design this spring. It’s out with the old and in with the new!

Forever yours,

Steppy

Pimp your website: upgrade to a responsive design

We’ve got a fantastic new offer on responsive web designs (scroll down for more) but first, here’s the backstory…

Every now and then, Google sets off an internet earthquake, a game-changing moment that redefines the way in which businesses should market themselves on the web. In the past, Google has released major updates to its search ranking algorithm: we’ve had the Panda update, the Penguin update, and no doubt we’ll get a Panther, Piranha and Prince Charles before the decade’s out. In short, when Google sneezes, the internet catches a cold.

So what’s new? And what has this got to do with responsive web design? Well, Google has announced significant changes to its search algorithm for mobile results, starting from April 21st.

“Making sure your site is mobile friendly is now more important than ever,” explains Search Engine Land. “Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results.”

Google is making a real push to support mobile-friendly sites. The search engine giant is dangling a carrot and effectively saying, ‘upgrade to a responsive site and we’ll give you some brownie points’. The evidence is clear: responsive sites - which offer easy reading and reduced resizing and scrolling - look much better on mobile and tablet devices. Your customers are more likely to stay on the page, and crucially, Google will now give your website a nice big mobile-friendly tick.

Like a knight in shining armour, Step Internet is coming to the rescue, with a new offer on mobile-friendly, responsive websites just in time for the Google update. We’ll upgrade your existing site for a one-off payment - from £345 + VAT. In effect, this will future-proof your website, ensuring tomorrow’s customers are more likely to stay on your site and ultimately, part with their cash. Get in quick before Google sets off the Richter scale!

Upgrade to a responsive web design and contact info@stepinternet.co.uk or call 0208 228 1113.

Source: http://searchengineland.com/google-search-algorithm-adds-mobile-friendly-factors-app-indexing-ranking-215573

Mobile search: the final frontier

When planning your long-term website strategy, it’s worth considering the ever-changing ways in which your customers are finding you online. According to recent com Score research, smartphones and tablets now represent 29% of all search queries in the US, with the UK figure thought to be higher. Yesterday’s websites were designed with desktop computers very much in mind, but businesses would be well-advised to look at the bigger picture: the future’s mobile!

The fact that smartphones are especially popular among young adults and teenagers means mobile search will be second nature to tomorrow’s customers. Smartphone use is now so ubiquitous that it’s even said to be changing our evolutionary make-up, giving us opposable super thumbs, and keeping us one step ahead of the animal kingdom. Take that, gorillas.

In 2015, your customers are more likely than ever to access your site via a mobile device or tablet. At Step Internet, we keep abreast of the changing online landscape, tailoring our service in a world where even the slightest hint of a Google algorithm update sends digital marketers into a frenzied panic. Our responsive website upgrades - available from £345 + VAT - are the best way to lure mobile and tablet users for years to come.