Marketers are fighting Amazon’s propensity to buy its own search ads for keywords like “coffee” by buying more specific keyword ads for terms such as “dark-roast coffee.” [Business Insider]
Amazon is working on a wrist-worn health and wellness product, all the better to suggest a cough-drop order to a user who’s sniffling. [Bloomberg]
Hundreds of McDonald’s workers walked off the job in 13 cities, closing four restaurants in St. Louis, to protest what they described as low pay and workplace harassment. [WSJ]
Comcast ad-tech unit FreeWheel next month will start running campaigns with blockgraph, which uses blockchain to let advertisers target TV audiences with their data. [AdExchanger]
Chrissy Teigen will decide small-claims cases in “Chrissy’s Court” on Quibi, Jeffrey Katzenberg and Meg Whitman’s big bet on short-form video. [Deadline]
On-brand: “National Enquirer Live!,” the tabloid’s new theme park in Pigeon Forge, Tennessee, includes a 3-D computer model of Princess Diana’s fatal car crash and polls visitors on whether the royal family was involved. [The Daily Beast]
Ad agency Ackerman McQueen sued the NRA for smearing its reputation, a day after the NRA alleged in a lawsuit that the shop had done the same to it. [NYT]
Cangoroo is the purported name of a supposed Swedish startup that claims to be taking on electric scooters with on-demand pogo sticks. [WSJ]
There will be no CMO Today newsletter on Monday. Enjoy the weekend, and see you Tuesday.
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