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Role of Chief Sustainability Officer Evolves

By Rochelle Toplensky

 

This week: Waste shortage, Arctic subsea cables, SVB's climate hit 

Welcome back. Sustainability really is on trend, despite the anti-ESG rhetoric. A quarter of Fortune 500 board appointees last year had sustainability committee experience, up from 14% in the prior year.  More companies are hiring Chief Sustainability Officers and the role is growing and evolving. With mandatory climate reporting just around the corner in many jurisdictions, businesses are getting serious about figuring out how to start delivering on their promises to reduce their climate impact, ideally in a way that is profitable.

Years ago many CSO-type roles were primarily responsible for producing a glossy, feel-good Corporate Social Responsibility report or crunching the numbers to estimate a company’s direct carbon footprint. It has evolved into a much bigger job: “Sustainability is the new digitalization but with even more impact on competitiveness,” New York University professor Tensie Whelan wrote in the Harvard Business Review.

The CSO's job of leading that massive business transformation means that corporate sustainability has evolved into a team sport.

The responsibilities are huge: Driving a transformation that decarbonizes the business while at least maintaining competitiveness; preparing climate reporting; estimating and reducing emissions up and down the value chain; tracking, influencing and exploiting government incentives and policies; understanding existing green technologies and monitoring emerging ones; choosing corporate climate metrics, setting targets and tracking performance. To name but a few.

The stakes are high: customers, investors, lenders and other stakeholders are watching closely and efforts to crack down on greenwashing are ramping up.

The context—including definitions, expectations and rules—is evolving quickly too.

It adds up to quite a daunting job fraught with risks and potential pitfalls. But for the right leader, supported by a knowledgeable team, it can also be an extremely exciting opportunity.

Decarbonizing will be tricky but it can be good for business too. Fossil-fuel energy is often expensive as well as polluting, so reducing its can cut costs and raise margins. And all those customers starting to care about sustainability are sometimes willing to pay more. NYU’s most recent Sustainable Market Share Index found that sustainably-marketed consumer packaged goods enjoyed a price premium of 28% over conventionally-marketed in 2021 and they were also responsible for a third of the sales growth.

How is the sustainability effort being lead in your company? Let me know✍️

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Content from our Sponsor: DELOITTE
Persefoni CEO: How Carbon Accounting Advances Climate Strategy, Disclosure

Generating and reporting reliable emissions data can help financial firms make climate goals integral to strategy and meet stakeholder expectations, says Persefoni’s Kentaro Kawamori. Read More ›

Additional Sustainable Business articles from Deloitte ›
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Not Enough Trash to Fly Green

Photo: Ron Adar/SOPA Images via ZUMA Press Wire

Oscar the Grouch is United Airlines' Chief Trash Officer, an apt pitchman for a new advertising campaign touting the environmental benefits of jet fuel made from waste.

But the “Sesame Street” character’s cynical worldview may be ideally suited to the airline’s campaign for another reason, writes Dieter Holger. The reality is that flying planes on sustainable aviation fuel—known as SAF—faces big hurdles: high prices and not enough trash.

5%

Amount of jet fuel consumption if all the used cooking oil and animal fats traded globally were used to make it, according to BloombergNEF.

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Arctic Submarine Cables

The planned far north fiber-optic route will contain between 12 and 16 fiber pairs, with each pair having a capacity of 15 terabits-per-second. Credit: Cinia Oy

The Arctic is one of the world’s last digital frontiers. Subsea fiber-optic cables, which carry over 99% of intercontinental voice and data traffic, have traversed most of the world’s oceans, but so far not the Arctic Ocean, historically limited by the region’s ice sheet, writes Isabelle Bousquette

As that ice sheet has started melting due to climate change, telecommunications companies have looked to the area—where Asia, Europe and North America are closer than they are at any other point on Earth—for a shorter, potentially more efficient route for data flows across the three continents.

“Climate change is even making it technically all the time easier.” 

AJ Knaapila, president & CEO of Cinia Oy, which, along with partners, hopes to build a submarine fiber-optic cable through the Arctic.
 

SVB Hits Climate Tech?

A customer leaves the headquarters of Silicon Valley Bank in Santa Clara, Calif., Monday

‏‏‎Photo: GEORGE NIKITIN/EPA-EFE/Shutterstock

Silicon Valley Bank was best known for its connections to software and biotech startups, but it also had niche businesses serving climate-tech companies. Ed Ballard reports on how the bank's collapse is affecting its climate-tech customers including low-carbon cement startup Sublime Systems and agtech Precision AI.  

Investors and executives say SVB stood out for lending to very early-stage companies, and some expect the bank's collapse to slow the pace of funding. However, others are more sanguine: Mark Carney, U.N. Special Envoy on Climate Action and Finance, told a British parliamentary committee he didn't foresee SVB's collapse having a material impact on the availability of capital for climate tech investing. 

 

Executive Insights

Weekly highlights from across WSJ Pro that we hope will be useful to you. Here are this week's stories, unlocked for WSJ subscribers.

  • Silicon Valley Bank’s collapse and the threat of other troubled banks are “a wake-up call” that the Fed’s rate hikes have consequences. It may be a blessing in the disguise of a bank run.
     
  • Tech executives discussed the implications of the SVB collapse in a panel discussion at a CIO Network event. Watch the video.
  • Retailers including Walmart and Whole Foods are pushing for lower prices from suppliers, leveraging their buying power now that supply-chain constraints have eased.
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Around WSJ

Larry Fink's annual letter doesn't include "ESG" but does that mean his stance on climate action is softening?  

Europe unveils its clean-tech plan to speed up permitting and boost access to critical materials in a bid to rival China and the U.S.

EV truck maker Rivian seeks to end its delivery-van exclusivity pact with Amazon after the retailer orders at the low end of its range.

BMW and VW are investing ever more money into EVs. Better brands have higher chances of making satisfactory financial returns

EPA proposes the first federal limits on forever chemicals in public drinking water to filter out substances that have contaminated the water supplies of millions.

 

Around the Web

The 17-year saga to build a transmission line from Arizona to New Mexico (Bloomberg)

A deep dive into Japan's stubborn gender pay gap (Reuters)

Check out the air quality in your city with the 2022 World Air Quality Report (IQAir)

Is 1.5 degrees Celsius still realistic? (Financial Times)

Reviews of Extrapolations, the climate change drama hitting Apple TV+ this week. (Hollywood Reporter, NYT, Bloomberg, Financial Times)

Report shows an abrupt decline of thick sea ice in the Arctic Ocean (Nature) 

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ESG Insights

E.ON's Energy-Transition Investments Could Bolster Environmental Credentials

E.ON announced a boost to its energy-transition investments of €6 billion for a total of €33 billion until 2027, in a move that could re-energize its environmental credentials as it prepares its grid for the expansion in demand for renewables, hydrogen and electric-vehicle charging infrastructure. The company said that 95% of its planned investment activities would meet the European Union taxonomy's sustainability criteria.

This is a sample of exclusive analysis of sustainability news from the Journal’s environment, social and governance (ESG) research analysts, whose work is primarily published by Dow Jones Newswires to help institutional investors and wealth managers integrate ESG factors into portfolio models, risk management programs and financial advice. The commentary by our research analysts is independent of the news coverage by reporters at the Journal. For more information about Dow Jones Newswires, click here.

 

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