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Tech-Friendly Podcast TBPN Hires a President; U.S. Reaches Outline of TikTok Deal With China; Tyson Foods Is Dropping High-Fructose Corn Syrup
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Good morning. Today, Silicon Valley’s favorite fledgling podcast hires a key exec; TikTok may get another reprieve after all; and a meatpacking giant aims for MAHA bragging rights.
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Dylan Abruscato, center, joins the live business show TBPN as president. Founders and hosts Jordi Hays, left, and John Coogan debuted their first episode last October. Photo: Allie Joseph/NYSE
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A pair of self-proclaimed tech bros have hired a president for their 11-month-old, daily video podcast TBPN, Katie Deighton writes, the latest sign of the speed with which independent media businesses can now arise.
Hosts and founders John Coogan and Jordi Hays said Dylan Abruscato, a former Postmates executive who made his name heading partnerships at the once wildly popular app HQ Trivia, has joined their fledgling company in the newly created role.
The three-hour show, originally known as “The Technology Brothers,” features the hosts and guests like Marc Andreessen and Alex Karp urgently talking over the day’s business news.
Silicon Valley executives have praised it for its warmth toward tech at a time when the industry’s relations with traditional media are frosty.
TBPN has no outside investors, says it is profitable and aims to triple ad revenue to $15 million next year from $5 million this year.
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Content from our sponsor: Deloitte
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Land O’Lakes CMO Malenshek on Staying Ahead of Change
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Land O’Lakes CMO Heather Malenshek shares insights on leading with empathy, adapting to change, and finding inspiration both inside and outside the marketing world. Read More
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The U.S. and China were running up against a Wednesday deadline to do a TikTok deal that has been extended multiple times.
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U.S. and Chinese negotiators reached a framework deal on TikTok just days before it was set to be banned, Rebecca Feng, Lingling Wei and Amrith Ramkumar report.
Beijing had previously shown little appetite for a deal on the popular app, the preferred platform of countless influencers and advertisers, but may have been motivated by its ambition for President Trump to visit China.
The countries were running up against a Wednesday deadline to do a TikTok deal that has been extended twice and that the Trump administration previously said wouldn’t move again.
One big question is whether Chinese negotiators agreed to let TikTok parent ByteDance part with the app’s powerful recommendation algorithm as part of the deal. Beijing has placed the technology on its export-control list and until recently had stood firm on that.
The deal will be confirmed by Trump and Chinese leader Xi Jinping after a call on Friday, Treasury Secretary Scott Bessent said.
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“It’s not that you always get what you
pay for, but you don’t often get what you
don’t pay for anymore.”
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— Marketing professor Joseph Nunes on companies’ increasing tendency to separate every aspect of their service or product into multiple tiers or add-ons that cost extra
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Jimmy Dean owner Tyson Foods processes a fifth of all chicken, beef and pork sold in the U.S. Photo: Anna Moneymaker/Getty Images
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Tyson Foods said it would stop using high-fructose corn syrup in branded products by the end of the year, the latest company to change recipes as the Trump administration takes aim at ingredients used in processed foods, Nicholas G. Miller and Patrick Thomas write.
The Arkansas-based meatpacking giant owns brands such as Jimmy Dean, Ball Park and Hillshire. It said it would also stop using the artificial sweetener sucralose, the preservative BHA/BHT and titanium dioxide, a food coloring.
The Trump administration has been pushing food companies to change the way they manufacture products as part of an effort led by Health Secretary Robert F. Kennedy Jr. to address Americans’ chronic health problems.
Tyson said the decision was voluntary and follows its previous efforts to reduce sodium, sugars and other food additives.
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5
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Weeks atop Billboard’s Hot 100 for “Golden” by Huntr/x from “KPop Demon Hunters.” That sets a new record for chart-topping reigns by animated acts, topping the four-week runs of the Chipmunks in 1958 (“The Chipmunk Song”) and the Archies in 1969 (“Sugar, Sugar”).
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A new lawsuit by President Trump names the New York Times alongside four of its reporters and book publisher Penguin Random House. Photo: Gary Hershorn/Getty Images
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President Trump filed a $15 billion defamation lawsuit against the New York Times in his latest legal attack against a major news outlet. [WSJ]
Washington Post columnist Karen Attiah said she was fired over her social media posts following Charlie Kirk’s assassination. [The Hill]
Emmy viewers rose 8% from last year, according to early Nielsen data, reaching a four-year high. [Adweek]
Disney plans to take a stake in Webtoon Entertainment as the companies prepare to create a new digital platform that will house all of the entertainment giant’s various comic brands, including Marvel and Star Wars. [WSJ]
S4 Capital is no longer pitching marketers on AI as an enhancement for agency work and instead calling it a replacement. [Digiday]
Grilled chicken chain El Pollo Loco is taking care to preserve its brand differentiation as it joins the crispy chicken craze. [WSJ]
Secret Lives of Mormon Wives” star Jen Affleck declares herself “the value Affleck” in a new ad also starring longtime DunKing Ben Affleck. [People]
Christian Siriano’s runway show for New York Fashion Week will include a silver Capri Sun “Pouch Purse” made in collaboration with the brand. [Dieline]
Wingstop Chief Brand Officer Melissa Cash was named chief marketing officer at KFC U.S., succeeding a CMO who was promoted to president. [NRN]
Luxury clothing brand Chrome Hearts sued Neil Young over the name of his new backing band, the Chrome Hearts. [Hypebeast]
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