Hersey’s says it is seeing benefits from consolidating most of its programmatic ad buying with just one demand-side platform. [Digiday]
Facebook’s effort to somewhat shield trustworthy news sources from a key algorithm change defined news as “politics, crime, or tragedy.” [Wired]
President Trump’s re-election campaign is targeting 44% of its Facebook ad spending to users who are over 65 years old, compared to 27% among Democratic candidates. [Axios]
Tech news publisher The Information may experiment with ads this year. [BI Prime]
SiriusXM will add a dedicated Cher channel for two weeks starting today, coinciding with the new cast album from The Cher Show on Broadway. (It’s “promotion-minded,” SiriusXM told me, but not a paid promotion.) [Radio Ink]
Microsoft will release an Xbox gaming console next month that won’t play discs, a first for a major console maker and a step toward an all-streaming gaming industry. [WSJ]
Sony is planning a next-gen PlayStation 5 for next year (or later), meanwhile, that still will. [TechRadar]
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