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Why You’ll Be Seeing More Facebook Ads; Fashion House Accused of Culture Theft; Trump’s Vision for Air Force One
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Expect to see more ad campaigns like the current push for Facebook Groups. PHOTO: FACEBOOK
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Facebook could more than double its ad spending as it aims to rebuild trust after its series of privacy missteps and other controversies, CMO Today reports. The push will involve working with a revamped roster of creative agencies on campaigns for properties including WhatsApp (that’ll be BBDO) and Instagram (Ogilvy), as well as the overall corporate brand (Droga5). That’s a big shift from the typically b-to-b project work and apology advertising that’s dominated Facebook marketing so far.
“There’s no question we made mistakes and we’re in the process of addressing them one after the other, but we have to tell that story to the world on the trust side as well as on the value side,” Facebook marketing chief Antonio Lucio says.
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“As long as it doesn’t mean human sacrifice in another language, it’s going to be OK.”
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— Andrew Essex, CEO of ad holding company Plan A, on Truist, the name chosen by SunTrust and BB&T banks for their combined entity. Early reactions have been rough.
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Carolina Herrera says it meant its new resort collection partly as a celebration of Mexican craftsmanship. PHOTO: CAROLINA HERRERA VIA AP
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Leaders at New York fashion brand Carolina Herrera are trying to figure out a response after the cultural minister of Mexico accused it of appropriating the work of indigenous Mexican artisans.
They already have responded, actually, but it wasn’t much: mostly a statement acknowledging its new collection’s inspiration, adding that Ms. Herrera is “a great admirer of Mexico,” the New York Times reports.
And fashion’s standard practice of seeking “inspiration” from other cultures is suddenly feeling creaky, sometimes craven, now that it’s easy enough for members of those cultures to notice.
“We are going through a big social shift in how we talk about gender, culture and identity,” Wes Gordon, creative director at the label, told the Times. “These are important discussions to have. We take this very seriously.”
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37.7%
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Amazon’s share of U.S. online sales in eMarketer’s latest estimate, revised down from 47% based on previously undisclosed information in Amazon’s annual shareholder letter
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How the sugary, illegal alcohol drinks called nutcrackers became a multimillion-dollar hustle. (It involves a logo, ordering by Instagram and a YouTube promo starring Pitbull.) [Grub Street]
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Facebook will settle a lawsuit by advertisers over its inaccurate video-ad metrics. [THR]
Amazon is shouldering its way into advanced-TV ad sales. [Digiday]
Bankrupt ad-tech firm Sizmek is spinning off Peer39, its contextual-targeting arm. [BI]
Germany’s long effort to leash big tech is underpinned by the theory that user data can be viewed as currency. [Wired]
People have opinions about President Trump’s new design for Air Force One. [Fast Company]
Nike’s rumored “Stranger Things” collection arrived with an eighties-slash-Hawkins-High theme. [WWD]
Zion Williamson, the presumed No. 1 pick in next week’s NBA draft, is suing to get out of his deal with a Florida marketing company. The company wants $100 million if he walks. [ESPN]
We need someone to review the many product-review sites out there. Actually, this report is a good start. [The Ringer]
Why every company needs a chief experience officer. [HBR]
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“It’s in the interests of women and men, our economy and society that advertisers steer clear of these outdated portrayals.”
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— Guy Parker, chief executive of the Advertising Standards Authority, which will enforce a U.K. ban starting today on ads using harmful gender stereotypes
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We bring you the most important (and intriguing) marketing news every day. Write me at nat.ives@wsj.com any time with feedback on the newsletter or comments on specific items. We want to hear from you.
And follow the CMO Today team on Twitter: @wsjCMO, @natives, @alexbruell.
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