Shopping season commences. No Images? Click here Holiday shopping season is six days shorter this year, but Black Friday and Cyber Monday shine a bright forecast on the coming weeks. This year's Cyber Monday was the biggest U.S. sales day to date, and the notoriously-quiet Amazon confirmed that Cyber Monday was the biggest shopping day in company history. A few more standout stats below. Black Friday & Cyber Monday by the numbers: From Thanksgiving to Cyber Monday, 190 million Americans went shopping. Here's how it breaks down:
Sources: NRF, Adobe Analytics, TechCrunch 📺 What exactly is "shoppable video"? Maggie Zhang of Dentsu's Video Innovation Council discusses emerging video formats that are changing the way audiences watch and shop. 🍎 Amazon announced that they are opening a second, more budget-friendly grocery chain separate from Whole Foods in 2020. 📝 This blog post from iProspect talks about adding Ad Groups to Amazon Marketing Services will help media teams be cleaner and more creative with their campaigns. 🏆 Big congrats to our friends at Merkle for winning ExchangeWire's Best Marketing Technology Solution for their Amazon performance based bidding platform Bidazon! From around the web:
Julie Weitzner, EVP, Growth and Partnerships Interested in learning more? Reach out. Sellwin launched in April 2019 as the center of Amazon expertise at Dentsu. Our team works closely with Dentsu agencies, established outside tech partners, and representatives at Amazon to stay on top of best practices and new developments to the online marketplace. |