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Hey Jackrabbit Media friends,
Lights, scares, and a whole lot of indie spirit, there’s plenty to catch up on this month!
From Jake Myers sharing behind-the-scenes secrets during a live watch party of Kombucha, to Cannibal Mukbang lighting up the big screen with a special Q&A, and our upcoming daylight horror Bloom is turning heads ahead of its first footage debut at Cannes.
Plus, Theater is Dead continues the festival circuit. While Jackrabbit gears up for a strong presence at Cannes this May with meetings and momentum building.
Here’s everything you need to know. 👇
🎬 Read All About It:
Go back to the beginning with Influencer, recently ranked by The Cinemaholic as one of the Top 10 Films streaming on Netflix that are similar to iconic psychological thriller, Shutter Island.
Director Jake Myers' joined Bloody Disgusting's discord for a Kombucha watch party where he was spilling the behind-the-scenes corporate secrets of Symbio.
Cannibal Mukbang hit the big screen last month. The romantic horror screened at Gardena Cinema with a special Q&A with director Aimee Kuge!
Bloody Disgusting shared the first exclusive still of Jackrabbit Studio's upcoming daylight horror Bloom. Written and directed by Stefan Colson, with first footage to be shown at this year's Cannes.
🎥 Festival Announcements:
After a roar from the crowd at this year's Panic Fest Film Festival, Theater is Dead comes back for an encore. Catch the horror thriller in the upcoming Dundead Film Festival for its Scottish premiere!
📣 Up and Coming:
Jackrabbit will be in attendance at the 2026 the Festival de Cannes and taking meetings May 12th-19th.
Thanks for continuing to support indie film!
– The Jackrabbit Media Team
Be careful who you meet on your next vacation... stream Influencer on Netflix or AMC+ and see where it all began.
'While struggling on a solo backpacking trip in Thailand, social media influencer Madison meets CW, who travels with ease and shows her a more uninhibited way of living, but CW's interest in her takes a darker turn.'
April 29th, 2026 - The Cinemaholic Highlight: Are you a fan of indie thrillers? Then you won't want to miss Influencer, recently ranked in the Top 10 Movies like Shudder Island on Netflix.
Stream it now on Netflix!
April 18th, 2026 - Screening: For one night only on the big screen, Aimee Kuge's Cannibal Mukbang screened to excited fans at the Gardena Cinema.
March 31st, 2026 - Bloody Disgusting EXCLUSIVE: The light of day just got a whole lot scarier.
Check out the first exclusive photo from Jackrabbit Studio's daylight horror thriller, Bloom.
'In the picturesque landscapes of Southern France, a young woman's chilling fascination with murder and identity theft sends her life into a whirlwind of chaos.'
Influencers is available to stream on Shudder and AMC+.
Jackrabbit Media will be in attendance for the 2026 Marche du Film, Festival du Cannes and taking meetings from May 12th-19th.
Theater is Dead
Scottish Premiere
May 8th at 8:00pm, Cinema One, Dundee Contemporary Arts
Purchase tickets HERE
Lookout
Directed by: Stefan Colson
'A young woman escapes her chaotic life to work at a remote fire tower, but her peace unravels as eerie, otherworldly events begin to unfold.'
The Mannequin
Directed by: John Berardo
'A stylist assistant investigates her sister's death in a historic LA building, only to face a vengeful ghost of a serial killer who dismembered victims decades ago. She must escape before she's next.'
Christmas in Mistletoe
Directed by: Collins Abbott White
'A disillusioned Christmas movie location scout rediscovers her Christmas spirit while falling in love with the perfect leading man in the cozy mountain town of Mistletoe.'
Welcome to Indie Intel!
An inside source for all things independent. Where we share tips of the trade and delve into insights that move production forward.
Today's talk:
Marketing to an Audience
When creating your film it's important to keep in mind not only marketing materials, but your audience. Who is your film for and how can you draw them in? Is there a general age that your film is geared towards? Is it a genre that attracts a certain fan? These are all things to keep in mind during the early stages of development.
There are two types of audiences, your "core" audience and the "potential" audience. Your core audience are the people you know will love the film from the get go. They will care deeply about your movie and act upon it; watching, sharing, reviewing. The potential audience can be harder to hook. They're a broader group who usually find a clip or trailer by simply scrolling. This is where a sharp trailer and poster come into play. Your marketing materials should be able to hook a potential viewer in a matter of seconds, nowadays a few seconds is all you have in the online space.
From there, use your audience to guide your marketing campaign. What ads are worth paying for? Which influencers (if any) are right to help promote your film? What festivals are relevant to broadening your film's reach? Without a defined audience, marketing can become guesswork and guesswork will burn through your time and money faster than anything.
Things to remember:
- Know who your film is for.
- Identify your core audience and understand why they will engage.
- Establish your potential audience and ways to reach them.
- Keep guesswork out of your marketing plans. Know which festivals, ads and influencers will be the biggest ally.
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