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OpenAI Takes on TikTok With New Social App; Trump Granddaughter Sells Sweatshirts From White House Lawn; FTC Sues Over Real Estate Advertising
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Good morning. Today, a major power in AI takes on the biggest players in vertical video; 18-year-old Kai Trump starts her own clothing line; and a federal lawsuit alleges Zillow and Redfin suppressed ad competition.
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Sam Altman, chief executive of OpenAI. Photo: Florian Gaertner/ZUMA Press
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OpenAI is squaring up to TikTok, YouTube and Meta with a new social-media app for its AI video generator that allows users to create high-definition video clips with audio from text prompts, Keach Hagey and Gareth Vipers report.
Users can upload short clips of themselves and insert them into Sora-generated worlds, describing the idea, style and scene they want to see. They can also connect with other users, watch and comment on their content, and scroll through an algorithm-driven vertical feed.
The app joins a crowded field. TikTok’s AI Alive feature lets users turn pictures into videos with prompts and upload AI-generated content. Meta last week rolled out a new feed of short-form AI videos in its AI app.
OpenAI plans to initially release its new app through Apple’s App Store in the U.S. and Canada on an invite-only basis.
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Content from our sponsor: Deloitte
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Unlock Growth From Fan Data
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Fan communities can present significant revenue and marketing opportunities, yet many media and entertainment companies don’t have strategies to engage these consumers. Read More
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Kai Trump, the daughter of Donald Trump Jr. and Vanessa Trump, launched a line of monogrammed $130 pullovers last week.
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Kai Trump, the president’s oldest granddaughter and an elite-level high-school golfer, last week kicked off her new clothing brand with an Instagram video recorded at the White House, Chavie Lieber writes.
On Monday, she posted a video of her playing golf in one of her sweatshirts on the South Lawn.
Kai Trump does not hold public office and is not subject to federal ethics rules. But her clothing line is the latest example of Trump family members using the White House to bolster their commercial pursuits.
She has 3.3 million TikTok followers and 2.2 million followers on Instagram, where she posts selfies with the president and get-ready-with-me videos before visiting the White House. She has endorsement deals with brands including TaylorMade Golf and Accelerator energy drinks. She has also promoted fitness trackers, Theragun body massagers and womenswear.
“There is no prohibition against taking pictures on White House grounds nor is there a government endorsement of her product,” a White House spokeswoman said in an email, “so there is no issue here.”
Related: Travis Kelce fans say Kai Trump’s new logo looks strikingly familiar. [Kansas City Star]
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An agreement between Zillow and Redfin could lead to worse terms for apartment advertisers, the FTC alleges in a new lawsuit. Photo: Al Drago/Bloomberg News
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The Federal Trade Commission is suing Zillow and Rocket Companies’ Redfin, alleging that the two real estate ad platforms made an unlawful pact suppressing competition, Kelly Cloonan and Will Parker write.
The FTC’s complaint alleges that the February deal called for Zillow to pay Redfin $100 million, and Redfin to:
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end its contracts with advertising customers
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help Zillow take over that business in exchange for $100 million
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stop competing for multifamily ads for up to nine years
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and serve as an exclusive syndicator of Zillow listings.
“Paying off a competitor to stop competing against you is a violation of federal antitrust laws,” said Daniel Guarnera, director of the FTC’s Bureau of Competition.
Zillow said syndicating its listings with Redfin helped renters and property managers because it expanded renters’ access to listings.
Redfin said it disagrees with the FTC’s allegations. “By the end of 2024, it was clear that the existing number of Redfin advertising customers couldn’t justify the cost of maintaining our rentals sales force,” the company said.
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“Everybody’s running around all excited about Firefly and SpaceX and Rocket Lab. The market for moving wealthy people around the world every day is actually much bigger than the market for moving stuff into space.”
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— Otto Aerospace CEO Paul Touw on the future of the private-jet business. Flexjet recently signed a contract to buy 300 of Otto’s Phantom 3500 aircraft, which is designed to reduce drag by replacing passenger windows with interior screens.
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The WSJ CMO Council Summit
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This Nov. 18 and 19, CMOs will gather in New York for The WSJ CMO Summit to explore fan-fueled growth, AI in marketing and the evolving CMO–CEO partnership. Join the CMO Council and be part of the conversation shaping the future of marketing leadership.
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Daniel Ek plans to step away from the top job at Spotify nearly two decades after he founded the company, to be succeeded by new co-CEOs. Photo: Terje Pedersen/NTB Scanpix/ZUMA PRESS
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Spotify’s Daniel Ek is only the latest company founder to decide it takes two people to fill his shoes. [WSJ]
FuboTV’s shareholders approved a deal to combine its sports streaming service with Disney’s Hulu + Live TV streaming service, inching it closer to completion. [WSJ]
Connected-TV ad sellers are fielding a surge of difficult questions from confused advertisers. [Digiday]
Jimmy Kimmel and Stephen Colbert appeared as guests on each other’s late-night shows on Tuesday, taking advantage of Kimmel’s annual run of shows taped in Brooklyn instead of L.A. [Deadline]
The singing voices of “KPop Demon Hunters” booked their first live performance on Jimmy Fallon’s “Tonight Show.” [Variety]
Gap’s newest endorsers are Gwyneth Paltrow and her daughter, Apple Martin. [Adweek]
Pizza Hut seems to be quietly rolling out a new logo. Designers have mixed reviews. [Ad Age]
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