With much excitement, AirPocket is now available for download on both the Apple and Android App Stores in the United States! Download AirPocket here.
The initial launch of AirPocket leverages our partnership with Telefonica, a top five global telecom operator, and gives AirPocket direct connection to over 230 million mobile devices in Latin America. With AirPocket, users in the United States can directly recharge the mobile phones of their friends and relatives in Latin America.
We have received a great deal of press coverage on the launch and partnership with Telefonica. Refer to the bottom of this newsletter for some examples.
Together with Telefonica, DigitalX is currently testing various marketing campaigns to create an optimal marketing message to promote the AirPocket App across Latin America. Telefonica will directly market AirPocket to its subscribers through an SMS campaign while DigitalX will supplement the effort to drive downloads and usage with a campaign targeting consumers across multiple social media platforms including Facebook, Google, Instagram and Twitter.
For more information on this campaign, read our press release here.
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