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Can Ferrari Persuade the Superrich to Buy an EV Sports Car That Won’t Rev?; D.C. Bars Cater to Furloughed Federal Workers; WNBA Momentum at Risk

By Nat Ives

 

Good morning. Today, an auto brand known for the roar of the engine hypes a model with no engine at all; shutdown specials and unhappy hours take over the D.C. bar scene; and contract talks loom over the WNBA.

A worker in an brightly lit, immaculate factory stands near cars in early assembly stages

Ferrari’s new state-of-the-art factory, known as the ‘e-building,’ is designed for EVs. Photo: Ferrari

Ferrari is building anticipation for the forthcoming Elettrica, its first fully electric vehicle, a yearslong project that has cost hundreds of millions of dollars and promises to set a benchmark for how battery-powered sports cars should look, sound and drive, Stephen Wilmot reports.

At a glitzy launch event at its headquarters in Maranello, the Italian carmaker showed off the technology that will power the EV. The Elettrica will be able to go from 0 to 62 miles an hour in 2.5 seconds with a top speed of 193 miles per hour.

The company said its EV wouldn’t mimic the engine sound for which Ferraris are famous. Instead, it will pick up the sound of what it calls the “electric engine” and amplify it into the cabin.

The company won’t reveal what Elettrica looks like until next spring, with deliveries slated to start later in 2026.

 
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Strategic Pricing in Today’s Economy: Be Agile, but Think Long-Term

As companies manage shifting costs, it’s important to align price with value to drive long-term sustainable growth. Read More

More articles for CMOs from Deloitte
 

Affordable Beer Act

A "Government Shutdown Special" menu lies on a bar

Shutdown menus tap in to a political drinking culture in Washington, D.C., that goes back centuries. Photo: Pete Kiehart/Bloomberg News

As the federal government remains stuck in a shutdown, Washington, D.C., bars are turning the deadlock into drink deals, Anvee Bhutani reports.

The newly offered specials are part gallows humor, part gamble to maintain their business. Federal workers and contractors will be tightening their wallets as they go without pay, and fewer people are commuting from the suburbs, leaving D.C.’s hospitality industry in a squeeze.

Union Pub is offering $3 beers and $7 beer-and-hot-dog combos for furloughed federal workers—a “loss leader,” as owner Matt Weis put it—to keep seats filled and spirits up. The shutdown menu at MAGA hangout Butterworth’s includes a Furlough-Rita and a Continuing Rye-Solution, each $10. Barrel’s has all-day “unhappy hour” specials.

And Crown & Crow greets visitors with a sign declaring, “If the government won’t serve you, we will.” Its “Executive Dysfunction” menu offers a Hard Times cocktail, an Emergency Shot and an Affordable Beer Act, each $5.

 

The Magic Number

90%

Maximum share of subscription earnings that TikTok now shares with creators, up from a ceiling of 70%

 

Court Vision

Minnesota Lynx player Napheesa Collier dribbles the basketball up the court during a WNBA game

Napheesa Collier rapped the league for having ‘the worst leadership in the world.’ Photo: Abbie Parr/Associated Press

These should be go-go days for the WNBA, where A'ja Wilson’s Las Vegas Aces are one win away from their third championship in four years, capping another season of ratings and attendance growth despite Caitlin Clark’s injury. Instead things have gotten weird, Jason Gay writes.

A simmering distrust between its players and WNBA commissioner Cathy Engelbert burst into public view when Minnesota star Napheesa Collier knocked the league for having “the worst leadership in the world.”

The WNBA is seeing a lot of posturing, of course, as the current collective bargaining agreement expires at month’s end. But this isn’t like other pro sports, where the league and owners might sit back and hope public sentiment will turn against millionaire athletes.

Clark, a moneymaking, stadium-filling unicorn for the WNBA, made $76,000 for her much-anticipated debut season. Annual pay in the league maxes out at about $250,000, or about $100,000 less than what Steph Curry makes before halftime of any contest.

 

Quotable

“You can’t really speak to your personal experience with a product or service through an AI because they haven’t had a personal experience.”

— Keith Bendes, chief strategy officer at influencer marketing company Linqia, on the mismatch between AI-generated influencers and marketers’ desire for authenticity
 

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Keep Reading

A square slice of pizza with pepperoni

Flour + Water Pizza Shop in San Francisco offers the familiar New York-style pie in triangular slices as well as big square slices. Photo: Kristen Loken

Chefs getting squeezed by brutal restaurant economics are opening slice shops, where good quality can still be profitable. [WSJ]

Chipotle is running “Chip-or-Treat” deals all month leading up to its annual Boorito promotion. [Restaurant Business]

Intuit’s CMO says campaigns created with Marketing Studio, the in-house generative AI tool it introduced last month, are increasing conversions by around 10%. [Adweek] 

Taylor Swift fans are unhappy about suspected generative AI in some promotional videos for “The Life of a Showgirl.” [Wired]

The parent company of Uniqlo said it plans to offset the impact of U.S. tariffs by strengthening its branding, cutting costs and revising prices for some products in North America. [WSJ] 

Coca-Cola will start selling individual 7.5-ounce mini cans in convenience stores next year, more than a decade after introducing the smaller size in multipacks. [Beverage Industry]

T-Pain, who wrote Flo Rida’s “Low” and the line “boots with the fur,” is promoting Crocs’ new limited-edition, knee-high boots in faux fur.[Footwear News]

 
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We bring you the most important (and intriguing) marketing and experience news every day. Write me at nat.ives@wsj.com any time with feedback on the newsletter or comments on specific items. We want to hear from you.

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