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August 2021

 
 
 

Sponge Campaign

On Sunday 29 August 2021, Make Smoking History will air the state-wide campaign ‘Sponge’.  In the campaign, a sponge is used to demonstrate the amount of cancer-producing tar that goes into the lungs of a pack-a-day smoker over one year. In the commercial, a pair of hands wring out a tar-blackened sponge, and the tar can be seen flowing into a beaker. 

‘Sponge’ uses simple and powerful visuals to show people who smoke the negative effect smoking has on their health, prompting them to quit smoking.  Research has proven that campaigns that employ graphic images and show negative health effects have the greatest impact on adult smokers.

The campaign will be on air until Saturday 13 November 2021, with TV advertisements appearing on metropolitan, regional and Indigenous channels. It will be supported by digital and social media platforms, metropolitan, regional, and Indigenous radio as well as out-of-home advertising (in shopping centres and in petrol stations).

 
An image showing the amount of tar that goes into a smoker's lung
Read more about our campaigns
 
 
 
Associate Professor Becky Freeman

Associate Professor Becky Freeman

Mr.Paul Grogan

You’re Invited - What’s Trending in Tobacco in 2021?

Make Smoking History is pleased to announce an exciting opportunity to hear the latest in tobacco control at What’s Trending in Tobacco in 2021? -  a hybrid professional development event. Guest speakers will include:

  1.  Associate Professor Becky Freeman, University of Sydney, and
  2. Paul Grogan, Senior Strategic Adviser, Cancer Council NSW.

The final program is to be released shortly.

  • When: Monday 13th September
  • In-person: Telethon Speech and Hearing, 36 Dodd St, Wembley from 0900-1130am. Register to attend in person via this link:  https://www.eventbrite.com/e/166892286321
  • Virtual: Via zoom from 0930-1100am. Register to attend virtually via this link:     https://www.eventbrite.com/e/166885951373

Make Smoking History would love to see as many faces as possible in Perth to take advantage of networking opportunities and morning tea.

Please share event details with your colleagues in tobacco control. Please contact Amy McDonald at MakeSmokingHistory@cancerwa.asn.au for further information.

 
 
 
Cancer Council WA logo

Cancer Council WA calls-out tobacco companies 

This comes after tobacco giant Philip Morris International expressed its intention to stop selling cigarettes in the UK within 10 years.

“Philip Morris is one of the world’s largest tobacco companies, and the world’s major tobacco companies combined are on track to cause one billion deaths worldwide this century,” Cancer Council WA’s Make Smoking History manager Libby Jardine told Perth LIVE.

Read more
 
 
 

Cancer Council calls on the Australian Government to prohibit the use of flavours in tobacco products

Cancer Council Australia has strengthened its call for removing flavours from tobacco products, following new research showing menthol in cigarettes makes it harder for smokers to quit.

The new study of almost 6000 smokers in the US trying to quit showed that those who used menthol cigarettes were 53 per cent more likely to keep smoking over a 12-month period compared with the general study group. By contrast, smokers of menthol varieties who switched to non-menthol products increased their likelihood of not smoking for more than 30 days by 58 per cent.

Read Cancer Council Australia full media release
 
 
 

Is smoking cessation after a lung cancer diagnosis associated with risk of death?

A new study suggests that quitting smoking after receiving a lung cancer diagnosis can significantly improve the person's likelihood of surviving cancer and avoiding other complications down the line. The study found that smoking cessation cut the risk of death by 33 per cent and reduced the risk of progression by 30 per cent.

Read the full article
 
 
 
Levi's holding her baby

Urgent need for anti-smoking campaigns to continue after pregnancy

Curtin University research has found quit support for smoking mothers should continue even after their first babies are born, given that many of those women will become pregnant again and that quitting can substantially reduce the risk of future preterm births.

Read more
 
 
 

Review of the WA Tobacco Products Control Act 2006

Cancer Council WA is proud to have made an extensive submission to the consultation on the WA Tobacco Control Act.

The Department of Health spent considerable time reviewing all of the submissions received, and has now released its Consultation Report, which was tabled in Parliament on 24 June 2021. The 20-page Report summarises the responses received in the consultation process, and has grouped responses according to the statutory provision that the feedback sought to address.

 Cancer Council WA is looking forward to participating in round two of consultations, with the view to achieving even greater reductions in tobacco-related harms and death in the WA community.

Read more
 
 
 

WHO report on the global tobacco epidemic 2021: addressing new and emerging products.

The eighth WHO report on the global tobacco epidemic is launched.  This report tracks the progress made by countries in tobacco control since 2008 and, for the first time, presents data on electronic nicotine delivery systems (ENDS), such as ‘e-cigarettes’. The report urges that tobacco control efforts must remain focused on reducing tobacco use and avoid distractions created by tobacco and related industries.

Key take-outs from the report include:

  • Many countries are making progress in the fight against tobacco, but some are not addressing emerging nicotine and tobacco products and are failing to regulate them
  • ENDS is addictive and not without harm.
  • ENDS should be strictly regulated for maximum protection of public health.
  • Children and adolescents who use ENDS can double their risk of smoking cigarettes
Read more
 
 
 

Why everyone deserves an environment free from tobacco smoke

Creating environments that are free from tobacco smoke is an important step in protecting the health of adults, children, infants, unborn babies and pets. The health risks from secondhand and thirdhand smoke can linger long after a person who smoked has moved on or butted out.

Read our latest blog
 
 
 

Daffodil Day 2021

This year, Daffodil Day will take place on Friday 27 August 2021.

Together, we can all be the power behind the flower that represents hope for the 145,000 Australians diagnosed with cancer every year

This year marks the 35th year of Daffodil Day in Australia. Every year Australians are the power behind the Daffodil Day Appeal, donating fundraising and sharing their stories to power life-saving research. 

Read more
 
 
 
 
 

Subscribe today!

Make Smoking History produces three different communications throughout the year:

  • Tobacco Toolbox - this includes tobacco control news, reports and resources.
  • Campaign Update - learn more about upcoming mass media campaigns.
  • Make Smoking History For Everyone e-news - this includes updates for the community and health services sector.

If you would like to subscribe to one or more, email MakeSmokingHistory@cancerwa.asn.au.​

 
 
 
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