Every so often the main content of our Industry Newsletter will be dedicated to Research. To develop an evidence based decision making culture and to improve our understanding of current and potential markets and motivators we will highlight Tourism Industry trends and data to keep you and your business informed.
Today's research shows us snippets about our travellers.
Who are our visitors?
How do they travel?
What are their trip motivators?
Where are they seen more often?
Where do they live?
The segmentation used is Environics Analytics' PRIZM5. It classifies Canada’s neighbourhoods into unique lifestyle types by integrating geographic, demographic and psychographic data.
We identified 3 segments that are aligned to our core activity offerings: Waterfront, Culinary and Significant Events.