Burger King’s app lets consumers use augmented reality to virtually burn competitors’ ads in Brazil and get a free Whopper for their trouble. [The Drum]
The British Army’s ads seeking “snowflakes,” “phone zombies” and “selfie addicts” were controversial but worked: Applications in the first quarter are on track to be the highest since the army outsourced recruiting seven years ago. [Prolific London]
Jacki Kelley was named U.S. president and chief client officer for Dentsu Aegis Network; she had been deputy chief operating officer at Bloomberg. [MediaPost]
The FDA and FCB New York made a scary escape game for Xbox and PC to frighten kids about nicotine. [Cnet]
VCU replaced its board structure with a director’s council that mixes members from Netflix, Squarespace, and Waze with the usual marketing-industry suspects. [Adweek]
The EU fined Google €1.49 billion ($1.7 billion) for blocking competitors in the niche market of selling text ads on the search results appearing on third-party websites. [WSJ]
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