The arcane and impossibly convoluted nature of the online ad business, enabled by adtech, has made the publication and monetization of fake news on sleazy websites a very easy way to pick up some decent pocket change.
and others with no political motives have learned how easy it is put up a website, load it with stolen or invented nonsense, promote it on social media, and wait for the money to roll in.
When "programmatic" algorithms see that people are going to these sites, they send ads. Whose ads?
Yours. Whose money supports these fake news sites? Yours.
Adtech is not just a plague to consumers, a drain on advertisers, a nightmare to reputable publishers, and a threat to our privacy, it is also damaging our belief in our institutions.
The advertising and marketing industry has a responsibility to clean up this dangerous mess.