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Makeup for Your Workout; the Lexus Restaurant Is Good; iPhones in a Storm |
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PHOTO: E.L.F. BEAUTY, ESTÉE LAUDER, MARKWINS BEAUTY BRANDS, TARTE COSMETICS
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First up, it’s like athleisure in reverse: Instead of workout clothes you wear all day, marketers are pitching makeup to wear into the gym. CoverGirl introduced an Outlast Active collection of sweat-proof mascara and foundation, while Wet n Wild is coming out with Partner Up Blemish Stick and Full Circuit eyeshadow. Dermatologists don’t recommend makeup during workouts, and some consumers resent the idea. But selfie culture will have its way: “People bring their cellphones to class and do little photo shoots before and after,” a yoga studio owner told the Journal.
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PHOTO: DAVID BECKER/GETTY IMAGES
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Just when it seemed like DVRs and ad-free streaming were about to knock commercials well out of the mainstream, ad-supported services seem to be getting new life. At a minimum, some players are betting on it: Viacom on Tuesday said it paid $340 million to buy Pluto TV, the free-ad supported streaming TV service with more than 100 channels. Pluto TV revenue is projected to rise to $150 million in 2019, mostly from digital advertising, a person familiar with the matter said.
“We see significant white space in the ad-supported streaming market,” Viacom CEO Bob Bakish said.
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Justin Theroux, Rosie Huntington-Whiteley and Rami Malek attend a party promoting Intersect by Lexus-NYC. PHOTO: MIKE COPPOLA/GETTY IMAGES FOR INTERSECT BY LEXUS
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The food at Lexus’s new restaurant in New York is a lot better than the SUV in the lobby might imply.
The initial menu, by French celebrity chef Gregory Marchand, includes foie gras with pastrami, halibut à la grenobloise (yes I Googled that), and duck breast whose glazed skin “seems to shatter like candy when cut,” according to Eater.
The review is less glowing about the overall brand expression. Intersect by Lexus falls somewhere short of vibrant, Eater writes—“like a sterile world dreamed up by a wealthy baby boomer from the suburbs.” Not everyone can be The Spotted Cheetah.
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“They can provide first-aid instructions; they can act as a radio; and they can be charged for many days via car batteries or even hand cranks.’’
| — Apple to the non-profit Carbon Disclosure Project, suggesting that extreme weather events caused by climate change will make its devices even more useful |
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The Super Bowl is getting a new ad category, home security, now that SimpliSafe bought in. [Adweek]
But CBS is not, repeat not, letting medical marijuana into the game. A marketer now reaping publicity over its ad’s rejection says “it wasn't wholly unexpected.” [Variety]
The company that owns Vagisil bought a majority stake in Sustain Health, the “vagina-friendly” feminine care startup. [Inc.]
Amazon added a new set of metrics, gauging how many purchasers are new to brands, for example, as it seeks more of marketers’ ad budgets. [Digiday]
Former Nascar sponsor Lowe’s took over an NFL sponsorship once held by Home Depot. [Bloomberg]
Singer Rita Ora, model Rosie Huntington-Whiteley and others promised U.K. regulators that they will clearly disclose when they are paid for endorsing products online. [BBC]
HSBC is introducing its first “sound identity.” [Marketing Week]
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Instant-noodle brand Nissin apologized for an ad depicting Naomi Osaka, the half-Haitian, half-Japanese tennis champion, with lighter skin. “There is no intention of whitewashing,” it said. “We accept that we are not sensitive enough and will pay more attention to diversity.” [NYT]
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